SAN FRANCISCO, July 10 Online Demo to Educate Retailers
on Maximizing E-Commerce ROI
Released by: IconMedialab
Summary: IconMedialab today announced the launch of an educational
demonstration profiling new technologies being proven to maximize
e-commerce ROI at http://www.RichCommerce.com.
Website: http://www.RichCommerce.com
--------------------------------------------------------------------------------
For_Immediate_Release:
IconMedialab, a global leader in Internet and interactive technology
development, today announced the launch of an educational demonstration
profiling new technologies being proven to maximize e-commerce ROI.
For the first time, retailers can benefit from a comprehensive overview
of how Rich Internet Application (RIA) technologies can address
some of their most pressing customer conversion and loyalty challenges.
The demo is publicly accessible by visiting http://www.RichCommerce.com.
According to research analysts at IDC, RIAs can deliver online
retailers, a variety of substantial benefits, including highly
qualified lead generation, increased sales, increased brand loyalty,
longer stays on sites, more frequent repeat visits, reduced bandwidth
costs, reduced support calls, and deepened customer relationships."
(IDC, April 2003).
The demo at http://www.RichCommerce.com illustrates how RIAs benefit
retailers by leveraging their current e-commerce investments, and
build upon them by vastly improving such challenging issues as shopping
cart abandonment and product returns.
IconMedialab has been helping online retailing for a long
time, and nothing we've seen in the past shows the same promise
or impact of RIA technologies, says IconMedialab User Experience
Lead, Brian Ghidnelli, and by optimizing user experience in
so many ways, it could really give an edge to retailers looking
to capitalize on their existing online retailing investments,
Continues Ghidnelli: Leading edge retailers such as Camper
Shoes (http://www.Camper.com) are generating significant return
on investment through the adoption of RIAs. With the launch of this
online educational demo, other retailers can now better understand
how RIAs can assist them in improving their bottom lines.
The RichCommerce demo is part of a continued effort by IconMedialab
to provide value added information on the ROI-positive deployment
of interactive technologies. RIAs are in line with IconMedialabs
expertise in user experience as well as the firms retail and
commerce domain expertise gained through work with such industry
leaders as Camper, Prada, LOreal, iClassics, Readers
Digest/Gifts.com, and Motorola.
About IconMedialab:
IconMedialab is an information technology firm specializing in expert
Internet, wireless, and multi-channel consultation and through
the Icon Advanced Technology Group software training and
senior level consulting. IconMedialab clients include Safeway, Cisco,
Yahoo!, Mitsubishi, Boeing, Charles Schwab, France Telecom, the
New York Stock Exchange, Anheuser-Busch, John Deere Co., and MasterCard.
IconMedialab is part of the international network of the Lost Boys/IconMedialab
Group. The network includes approximately 650 business, user experience,
and IT specialists in nine countries. The firm is listed on the
Stockholm stock exchange.
For more information, please contact:
Kelly Ross
(415) 932-5550
Kelly.Ross@IconMedialab.com
Printer Friendly Format
Back to previous page...
Back to home page...
Submit your press releases...
|