Starr Tincup proves ability to market successfully for diverse clients

Released on = October 2, 2006, 11:27 am

Press Release Author = Starr Tincup

Industry = Management

Press Release Summary = Successful campaign demonstrates ability to move outside of
usual HR, manufacturing or enterprise software and services clients

Press Release Body = FT. WORTH, Texas - October 2, 2006 - Starr Tincup, an
integrated marketing firm that serves software and services companies through
customer selection, acquisition and retention, together with their client
QuantumClean, recently implemented an online customer feedback survey that achieved
a 13 percent response rate during a one-week period. This campaign is among several
that have proven that Starr Tincup's metrics-driven sales and marketing model allows
them to achieve success with a client outside of Starr Tincup's core customer, such
as QuantumClean.

Starr Tincup's client base consists primarily of companies involved in either HR
software and services, manufacturing software and services or enterprise software
and services. However, QuantumClean is the leading provider of outsourced parts
cleaning for the semiconductor industry, which puts them on the outer edge of the
manufacturing, software and services category.

"Our success with this campaign demonstrates how our marketing process works for a
variety of clients, including those outside of our usual client base," said Bret
Starr, principal and co-founder of Starr Tincup. "Our string of successful endeavors
with QuantumClean proves that, because of our metrics-driven model, we are capable
of working with a client whose business is outside our typical target industries."
Starr Tincup typically provides pragmatic marketing strategies based on the Active
PathT model for services and software clients, and it has successfully employed the
same marketing model with QuantumClean. The Active Path is Starr Tincup's
metrics-driven sales and marketing model for companies with complex sales processes,
and has been proven successful in a multiplicity of B2B industries, such as HR
software and services, manufacturing software and services, Internet services,
telecommunication hardware and real estate services The firm's Active Path model is
the basis for all of Starr Tincup's marketing efforts and allows them to service
clients both in and outside of its core customer base.
"Our Active Path model enables us to effectively serve clients whose businesses
provide a varying assortment of services and who have very diverse needs," said J.
William Tincup, principal and co-founder of Starr Tincup. "It is an efficient way
for our clients to select, acquire and retain new customers."

About QuantumClean

QuantumClean (Quantum Global Technologies, LLC) is the leading provider of
Outsourced Parts Cleaning, process tool part restoration and surface treatment for
semiconductor fabricators. The company operates technologically innovative cleaning
centers in every major semiconductor market across the U.S. and Asia, providing
process improvement through consistently cleaner parts that exceeds industry
standards, dramatically reducing its customers' Total Cost of Ownership. Founded in
2000, QuantumClean is headquartered in Dublin, Penn. with Advanced Technology
Cleaning Centers in the Silicon Valley, Pacific Northwest, Southwest, Colorado,
Texas, New England and the Mid-Atlantic regions.

For more about QuantumClean, visit their website at

About Starr Tincup

Starr Tincup is an integrated marketing firm for business-to-business software and
services companies. The company helps its clients select, acquire and retain
customers through direct and indirect channels. The scope of services includes the
development and execution of market research, sales and marketing process, marketing
programs, and best-of-breed sales and marketing technology implementation and

For more about Starr Tincup, visit their website at or read
their blog at

Media Contacts
Bret Starr
Principal and Co-Founder

J. William Tincup
Principal and Co-Founder
Starr Tincup

Web Site =

Contact Details = Starr Tincup
1412 W. Magnolia Suite 200
Fort Worth, TX 76104

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