Trade Dimensions Makes Retail Account Database Available Online

Released on = October 11, 2006, 8:05 am

Press Release Author = Tracey Jason

Industry = Retail

Press Release Summary = The database contains thousands of retail and wholesale
company profiles, each packed with inside company details including: names of key
executives, buyers and category managers, expansion plans, store counts, areas of
operation, banner names, average store size, warehouse locations, in-store specialty
departments, merchandise lines offered, sales figures including exclusive Trade
Dimensions estimates for private chains, and more.

Press Release Body = Features Online Company Information Published in the Marketing
Guidebook,
Directory of Convenience Stores and High-Volume Retailers

Wilton, CT - October 12, 2006: ACNielsen Trade Dimensions, publisher of a wide range
of retailer information products, today announced the online availability of its
Retail Account Database. The database contains thousands of retail and wholesale
company profiles, each packed with inside company details including: names of key
executives, buyers and category managers, expansion plans, store counts, areas of
operation, banner names, average store size, warehouse locations, in-store specialty
departments, merchandise lines offered, sales figures including exclusive Trade
Dimensions estimates for private chains, and more.

Retail Account Database is the only resource that combines all the detailed company
information currently published in Trade Dimensions' Marketing Guidebook, Directory
of Convenience Stores and High-Volume Retailers. Over 4,000 retail and wholesale
companies are listed, encompassing over 4,500 banner names and over 26,000
executives, buyers and other key personnel. In addition, all of the information is
updated on a monthly basis.

Subscriptions to the Retail Account Database allow users to search for accounts
using criteria like: geography/area of operation, primary suppliers, minimum annual
sales, merchandise lines carried, and more. In addition, subscribers have access to
account


and buying office details for virtually the entire retail industry - with all the
profitable trade channels in one place: U.S. and Canadian chain supermarkets,
convenience stores, drug stores, department stores, discount stores, dollar and
variety stores, supercenters, wholesale clubs, category killers (including book
stores, consumer electronics stores, home improvement stores, office supply stores
and more), as well as grocery and convenience wholesalers and suppliers. All contact
information can be downloaded to mail-merge applications and personal contact
managers.

The Retail Account Database provides new opportunities to a variety of business
professionals. Consumer packaged goods manufacturers and industry service providers
will use the Database to determine the best venues for their products and services.
Marketing and promotion agencies can create better, more targeted sales plans. Other
grocery retailers can utilize the Database to get a 'leg-up' on the competition.

"Using our Retail Account Database, consumer packaged goods manufacturers can target
specific accounts across the retail industry better and faster than ever before,"
said Thomas Donato, Research Operations Director. "This Database essentially
combines three Trade Dimensions products into one searchable product, updated
monthly. Nothing else can match the level of information and flexibility that this
product provides."

All of the information in the Retail Account Database is verified by Trade
Dimensions' research staff. We confirm all our data via industry newsletters and
magazines, websites, trade shows and conferences, and speak directly with
representatives from many of the companies profiled in our Database. Nothing is
published without confirmation at every level. Our most extensive 'check' comes in
the form of the exclusive Trade Dimensions Retail Site Database, which currently
comprises nearly 400,000 location records across select retail categories.

About ACNielsen Trade Dimensions
Trade Dimensions is owned by ACNielsen Homescan & Spectra and is a VNU business. VNU
is the world's leading marketing information provider. Trade Dimensions has over 35
years of experience and innovation in developing some of the most sophisticated,
reliable and widely-used retailer information products available. To learn more,
visit www.tradedimensions.com.




Web Site = http://www.tradedimensions.com

Contact Details = Tracey Jason
Phone: 203 563 3025
Email: tracey_jason@tradedimensions.com

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