Australian Online Job Seekers Need to Be More Specific in their Google Search
Released on = January 3, 2007, 1:05 am
Press Release Author = Neoli Marcos
Industry = Human Resources
Press Release Summary = Employment rate in Australia is getting better but job seekers need to be more specific with what they want in terms of getting a job.
Press Release Body = So it has been a fruitful year for job hunters and employers in Australia. If in 2005, about 3 million more Australians were able to get a job compared to the previous year, this 2006 has seen an even more auspicious time.
Specifically, the Australian job market has been generous to the the migrant sector. According to the Australian Bureau of Statistics, almost two-thirds (62%) of migrants are holding a job in Australia today, with just 6.2% unemployment rate. For those born in Australia, 67.3% are fully-employed, and unemployment rate is just at 4.9%.
What people are typing in their keyboards Despite this promising figures, Australian job seekers have yet to be more specific with what they want in terms of getting a job. For the last quarter of 2006, keywords and keyphrases typed in by job hunters at major search engines were all general. Among the most-frequently searched keywords were job search (21.9%), free online jobs (17 4%), australian job search (15.5%), jobs in oz (2.4%), job search in australia (2.4%), jobsearch (2.2%), job search australia (1.6%), and australia job (1.4%).
It seems the mindset of most Australian job seekers is to cast their job hunting nets on a wider scale. It can be a favourable move, especially for people wanting to explore and expand their career opportunity. But in terms of fresh graduates and first-time job seekers, what they type into those little unassuming search boxes tell a lot about their ambivalence in the career path they intend to take.
And while Australian employers want job applicants who are versatile, they appreciate job seekers too who are aggressive right from the start.
"They must know what they want. And their drive for something immediately shows in what they type in," says a managing director of a Canberra-based firm.
Among the most-searched specific keywords people have typed in for this year are: sales, customer service, data entry, clerical, receptionist, administrative, and human resources.
A more narrowed-down and focused job search no doubt is more promising than a general one. Australian job seekers now need to be more aware of and utilise the endless treasure trove the Internet offers them.
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