A Diamond Journey Pendant Sharing the Quest Shenoa and Company
Released on = February 16, 2007, 11:13 am
Press Release Author = blan perun
Industry = Retail
Press Release Summary = A Diamond Journey Pendant online at ShenoaDiamonds.Com. Discounts, coupons, and promotions are the genesis for the quest to obtain a Diamond Journey Pendant.
Press Release Body = The online market place is growing and the amount of companies on a journey competing for this pool of discretionary income is growing even faster! A few years ago reaching your target audience online for a pendant or diamond was formulaic. A few well placed ads on Google, coupled with one thousand or so keywords, would jumpstart you\'re online journey. \"Business online and more importantly strategies to penetrate the marketplace have become much more complicated\" says Scott Cowan VP at Shenoa & Company.
Internet advertising for Shenoa Diamonds or any other online vendor can be cost effective, equally important one can target a very specific group of people for relatively the same price as mass consumer mailings, for example; a group searching for a Diamond Journey Pendant. "The ability to track your ad spend, combined with a low cost structure is creating a competitive frenzy of online noise", says Shenoa\'s Online Marketing Manager B. Perun. This noise like in traditional media can be a distraction; it takes an increased level of creativity and delivery methodology to adequately reach the audience searching for that Diamond Journey Pendant.
Another critical element for Shenoa is the cost structure of attaining the traffic, hence the never ending journey. As Search engines change so does the level of sophistication of the surfer and the methods behind trying to reach them. "Most important to consider is that the internet is constantly changing, and what worked a year ago is far less effective today" says Perun, \"Social Networks for example and the B2C penetration of the audience is a standing target right now for diamonds and other types of consumer goods. In 20 months or less, this opportunity will have reached a saturation point, and the savvy user will detect this noise.\" My job at Shenoa and Company is to make sure we enter these networks and effectively manage the message to the potential consumer looking for that Diamond Journey Pendant.
Shenoa has some terrific concepts that will be executed this year. My main focus is to drive qualified traffic to the site at little to no cost. While this may sound impossible to many, it\'s just the opposite. Creativity and execution will keep us growing at a fast pace. It is important our process is scaleable and properly targeted, since our growing traffic is becoming less expensive to acquire. Shenoa Diamonds is a company to keep your eyes on in 2007, especially if you one of a few thousand in the market for a diamond journey pendant. Big things are happening at Shenoa, and at a fast pace. I love the work and thrive in this environment!\" says Cowan.
About Shenoa and Company: Founded in 1980, SHENOA & CO. is one of the fastest growing online retailers of certified diamonds and fine jewelry. SHENOA & CO. Online is built on a simple idea: Purchasing quality diamond jewelry does not have to be an expensive event.