Hollywood Shows Strong Support of Watermarking as a Means to Effectively Reduce the Problems of Global Movie and Video Piracy

Released on = February 8, 2007, 9:59 am

Press Release Author = Econ Corporate Services, Inc

Industry = Media

Press Release Summary = Interview with Digital Media Stock USA Video Interactive
Corp (OTCBB: USVO), Anti-Piracy Technology Developer, on the Costs of Piracy and the
Need for Improved Content Protection


Press Release Body = Hollywood Shows Strong Support of Watermarking as a Means to
Effectively Reduce the Problems of Global Movie and Video Piracy
Interview with Digital Media Stock USA Video Interactive Corp (OTCBB: USVO),
Anti-Piracy Technology Developer, on the Costs of Piracy and the Need for Improved
Content Protection
POINT ROBERTS, WA and DELTA, BC - February 8th, 2007- www.DigitalMediaStocks.com,
an investor and industry news portal for the digital media sector, presents an
exclusive interview with USA Video Interactive Corp. (OTCBB: USVO; TSX: US.V),
developer of anti-piracy products that utilize digital watermarking technology as a
means for producers and distributors to invisibly protect their content. This
discussion looks at the escalating problems and costs of piracy worldwide, the
entertainment industry's reaction, and the role that USA Video Interactive Corp. is
playing as they work to provide content protection solutions for media participants.

The Internet has been a key contributor to the growing level of digital content now
available, however with this surge has come an escalated amount of video and movie
piracy, an issue that has become a serious global problem reaching levels of over
$18 billion. As a result, this escalation has significantly impacted the traditional
business models for content producers.

Mr. Patrick Gregston, Sales Manager for USA Video Interactive Corp., describes,
"Their models are under attack. Those models are all centralized distribution of
high quality. The advent of relatively cheap computing and digital imaging and
related tools such as mass DVD duplication, or broadcast quality telecine have
removed the barriers that made that necessary. What makes the digital era different
is the speed and quality of what anybody can do, so the threats are multiple, and
within the means of millions."

Over the past few years many companies have turned towards Digital Rights Management
(DRM) as a means of protecting content, however as evidenced by the growing
worldwide costs associated with piracy and counterfeiting, this technology has not
been completely successful. DRM has also been criticized for penalizing the genuine
user through complicated processes in an attempt to dissuade fraudulent use.

"DRM is a complex interaction of a number of technologies attempting to prevent
theft behavior. As an alternative, USVO applies unique digital watermarks, called
SmartMarks, to motion pictures to make it possible to enforce the license violations
that occur. USVO embeds the proof to catch crooks. This enables transactions, does
nothing to complicate usage or inhibit people from doing what they have always done
and had the rights to do," explains Gregston.

Recent announcements have shown Hollywood's full support of watermarking as a means
to effectively reduce the problems of global piracy. Several industry consortiums
are behind a major push for the adoption of a watermarking standard and the need to
begin putting new technologies in this field to the test in an attempt to find
adequate protection for content distribution.

"We are seeing acknowledgement from within the industry that the past approach is
not working. We feel confident in our approach because our fundamental investment
has been in a robust and adaptable simple solution that can be cost effectively
adapted to the many different needs and methods of the many business units that make
up the motion picture production and distribution industry," explains Gregston.

To Listen to the Full Online Interview Click Here:
http://www.DigitalMediaStocks.com/Audio/USVO/0207/default.asp

Digital Media Portal Sponsor:
USA Video Interactive Corp. (OTCBB: USVO; TSX: US.V) designs and markets technology
for delivery of digital media. The Company\'s products add anti-piracy solutions to
existing distribution channels and extend distribution into interactive channels
with Video-on-Demand. For More Info: http://www.digitalmediastocks.com/CO/USVO/

USVO compensates InvestorIdeas.com; see disclaimer below.

www.DigitalMediaStocks.com and www.TechSectorStocks.com, investor and industry
portals within the InvestorIdeas.com content umbrella, do not make recommendations
but offer investors stock news, exclusive articles and financial columnists, audio
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media and tech sectors.

For Digital Media Stocks: http://www.digitalmediastocks.com/DMS/Stock_List.asp and
for Tech Sector Stocks: http://www.techsectorstocks.com/TSS/

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currently compensated by featured companies, news submissions and online
advertising. USA Video Interactive Corp., (OTCBB: USVO; TSX: US.V) $1500USD month
and 200,000 options.


For more information contact:
Dawn Van Zant: 800.665.0411
Email: dvanzant@investorideas.com

Ann-Marie Fleming: 866.725.2554
Email: afleming@investorideas.com

Source: DigitalMediaStocks.com, USA Video Interactive Corp.,


Web Site = http://www.digitalmediastocks.com

Contact Details = For more information contact:
Dawn Van Zant: 800.665.0411
Email: dvanzant@investorideas.com

Ann-Marie Fleming: 866.725.2554
Email: afleming@investorideas.com

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