Top Three Movers and Makers in the New Media Millennium
Released on = February 13, 2007, 7:40 am
Press Release Author = Connectthru
Industry = Advertising
Press Release Summary = New media is a burgeoning garden, a mťlange of old new innovation with exploding popularity and consumerism worldwide. The landscape of the Internet has irrevocably changed with online video's posh real estate. With so much opportunity on the horizon, it feels like the sky's the limit. However, there are but an elite few among us who have the vision, the drive, and the know-how to become the major corporate players, behemoths if you will, in the digital age. Who are the rising stars among us and what do we stand to learn from them?
Press Release Body = Top Three Movers and Makers in the New Media Millennium
New media is a burgeoning garden, a mťlange of old new innovation with exploding popularity and consumerism worldwide. The landscape of the Internet has irrevocably changed with online video's posh real estate. With so much opportunity on the horizon, it feels like the sky's the limit. However, there are but an elite few among us who have the vision, the drive, and the know-how to become the major corporate players, behemoths if you will, in the digital age. Who are the rising stars among us and what do we stand to learn from them?
Behemoth Number 1: Steven Jobs of Apple and Pixar
Perhaps the most famed guru in this arena is Steven Jobs, co-founder and CEO of Apple. Jobs first introduced a product that was not only on the cutting edge of technology, but was also pragmatic and accessible. This combination allowed for millions of his computers to be introduced into average homes and offices around the world. Apple computers are now standard for most memory heavy software, and are widely used by media outlets for layout, design, editing and motion graphics programs. The brilliance of Job's branding of Apple products is that the user-friendly interface makes the machines attractive to average people, hence maximizing the company's profit potential.
From Apple, Jobs then went on to found Pixar Animation Studios, producing the industry's leading animation movies, bringing in more than $3.2 billion, and collecting twenty Academy Awards since its inception in 1986. Walt Disney purchased Pixar in January 2006 and Jobs took the backseat to his post of near exclusive creative power to rest on the Board of Directors. \"Disney is the only company with animation in their DNA, and the only company that we think has this incredible collection of unique assets like the theme parks, that are very attractive to us as well,\" Jobs said on a conference call with investors recently.
So where does one of the biggest contenders in digital technology go from here? What's next for Apple? David Denby in the January 8, 2007 issue of The New Yorker, wrote, "In September, Apple began offering previously released movies through its iTunes Store. I downloaded the first "Pirates of the Caribbean" onto my hard drive, then put it onto a video iPod. The screen was only two inches across." The avenues for possible media innovation and distribution are plentiful at this juncture. Jobs sees the potential for brand extension and uses new technology and, with the strength the Apple brand carries, we can expect to see success with regard to new business ventures.
Behemoths Number 2 & 3: The YouTube Founders
Chad Hurley and Steve Chen, the founders of YouTube, are making similar waves in the digital era. Both founders of YouTube, Hurley and Chen, have much in common with Jobs in that all are innovative movers and makers, with an eye on just what time is ripe to sell. An important negotiating point with the Pixel-Disney merge was a tight reign on the brand culture for Pixel, with Jobs at the helm, making sure that the company didn't lose its unique branding. Similarly, YouTube was recently sold to Google for its weight in gold at $1.65 billion in stock, a hefty price tag for a site that attracts record traffic, but little in actual advertising or otherwise revenue. However, what Google sees what Jobs and the guys at YouTube see is what many of us unfortunately cannot fully grasp: that the future of new media technology is in its infancy. There is much to be seen and the profit potential has not yet been fully realized.
About the sale, Chen remarked that, "The most compelling part of this is to be able to focus on features and functionality for the community." Using Google's deep pockets and their unmatched control of the web, YouTube's founders saw the potential for growth in the acquisition. "This is great - two kings have gotten together - and we're going to be able to provide you with an even better service," said co-founder Hurley.
How to Become a Behemoths Yourself, or at Least Some Words to Live By
Jobs' commencement address at the June 2005 Stanford University graduation is paramount to the line of thinking that one might need to acquire in order to accomplish all he has. "Your time is limited, so don\'t waste it living someone else\'s life. Don\'t be trapped by dogma - which is living with the results of other people\'s thinking. Don\'t let the noise of others\' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary." Perhaps smelling the apricot trees in Silicon Valley, where Jobs grew up and still lives, provides the inspiration that has yielded his gold mine of new digital tools and modes of using them. In an ideal world we would all follow these words of wisdom and take that leap from passive media user to innovator and entrepreneur to become the next Bill Gates. After all, digital technology is just learning how to walk and the growth possibilities are endless.
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