ABC Office Enhances Their Online Customer`s Experience with Live Chat

Released on = March 8, 2007, 10:37 am

Press Release Author = Morgan Cloward / ABC Office

Industry = Retail

Press Release Summary = ABC Office makes online shopping more interactive by adding
a live chat feature to their website,, giving customers an
in-store experience.

Press Release Body = Kaysville, UT, March 2007 - ABC Office, a leading online
retailer of office machines and equipment, has added a live chat feature to their
website to give their Internet customers instant assistance.

"We're giving our customers the convenience of online shopping with the service of a
traditional brick and mortar store," said Morgan Cloward, ABC Office Marketing
Director. "People can browse our selection of digital duplicators or shrink wrap
machines, while getting answers to questions about counterfeit money detectors."

The live chat feature is available on all the pages of ABC Office's website
( Live chat operates like instant messenger. Customers
visiting the site can click on the live chat box and converse with a product
specialist in real time, like they were actually in the store.

"It's a great no-pressure way for customers to get prompt answers about their
purchases," said David Stuart, ABC Office's Web Development Supervisor. "Office
managers and department purchasers are busy. They don't always have time to talk on
the phone, but they need answers quickly when they're shopping on the web for new
office equipment. Using our live chat, they can multitask their shopping with other
tasks. They won't miss their answers and they're not stuck to a phone."

Live chat is the latest feature in ABC Office's integration of ecommerce with
traditional shopping. In 2006, ABC Office began offering live video demos
( so purchasers could get a personal
demonstration, via live webcast, of how equipment is assembled, operated or

"We're a national distributor of office equipment. We understand that most of our
customers will never be able to physically come to our store," said Cloward. "That
doesn't mean they shouldn't be able to receive the same level of customer service as
in-house customers. That's what sets us apart from our competitors."

ABC Office's live chat is available during regular weekday business hours. An after
hours message service is available during evenings and weekends.

For further information, please contact Morgan Cloward, Marketing Supervisor of ABC
Office, 1-800-658-8788,


Web Site =

Contact Details = ABC Office
1142 West Flint Meadow Drive
Kaysville, UT 84037
Contact Name: Morgan Cloward
Contact Number: 800-658-8788

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