Shenoa and Company Making Diamonds Make Sense

Released on = March 20, 2007, 7:37 pm

Press Release Author = Blane Perun/Shenoa Diamonds

Industry = Retail

Press Release Summary = Shenoa & Company is launching to custom website modules for
our online visitors at the beginning of second Quarter in 2008.

Press Release Body = Scott Cowan Chief Operating Officer of Shenoa Diamonds, and
Blane Perun Vice President of the dot com division are out to dramatically build out
the shoppers experience online with Shenoa Diamonds in 2008. \"We are about to go
live with two modules designed around a more efficient shopping experience\" says

Our Loose Diamond search, and \"Build a Ring\" sections have undergone a massive
overhaul and we will be breaking ground with both of them at the beginning of Q2.
Our ambition was to take a look at the actual objective of the shopper in these two
sections, then use technology to allow them to analyze a tremendous amount of
product and make a rapid decision. This roll out was originally scheduled to early
Q3, but our dot com division has been growing so fast we have expanded dramatically
in the past three months. The expansion has increased our capacity and expedited our
time table.

After mapping the logic we took a look at what the competitors are offering in this
navigational area. Gathering all the data we then set out to design the best tools
online to both build a ring and search for a diamond from a massive inventory.
\"After this roll out we have many more surprises in store this year\" say Perun. We
ill close the gap between our customers online experience and that of our
competitors by year end.

About Shenoa and Company:
Founded in 1980, SHENOA & CO. is one of the fastest growing online retailers of
certified diamonds and fine jewelry. SHENOA & CO. Online is built on a simple idea:
purchasing quality diamond jewelry does not have to be an expensive event.

Contact information
VP Online Marketing Blane Perun
Shenoa & Company
2007 Shenoa & Company. All rights reserved.

Web Site =

Contact Details = VP Online Marketing Blane Perun
Shenoa & Company

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