Global market review of branded footwear - forecasts to 2011 (2007 edition)
Released on = April 27, 2007, 4:40 am
Press Release Author = Bharat Book Bureau
Industry = Marketing
Press Release Summary = Customers around the world are heavily influenced by the image that a brand portrays and, as a result, leading companies are carrying out a number of wide-ranging initiatives to strengthen and re-position their brands.
Press Release Body = Customers around the world are heavily influenced by the image that a brand portrays and, as a result, leading companies are carrying out a number of wide-ranging initiatives to strengthen and re-position their brands. These initiatives range from launching new products and new advertising campaigns to selective sponsorship and brand placement.
Consumer retention remains a vital factor for footwear companies\' continued success, and a market position can be improved or lost depending on customer numbers. Brand equity of products is becoming - and will continue to be - one of the most important factors affecting consumer purchasing decisions.
Increasing competition and falling prices have driven suppliers to re-think their strategies and develop additional capabilities such as:
- product development and design - logistics management - IT infrastructure - inventory control.
In this new edition report, just-style analyses all aspects of the global branded footwear sector, including key market drivers, insight into the major footwear markets, industry changes and issues and profiles of the market leaders and forecasts to 2011.
Chapter 1 looks at how the economics of the global market are shifting and changing, with a number of key drivers/issues currently affecting the global economy. We also introduce how the market can be segmented into three main categories: regions whose economies are growing; economies where footwear becomes both a luxury and a status symbol for an increasingly affluent middle class; and developed countries, such as the US, the EU, Australasia and Japan.
Chapter 2 analyses global footwear trends, offering an overview of footwear supply, brand building and recognition, pricing, production versus consumption, global demand by sector and product type and the global market by value and volume with forecasts to 2011.
Chapter 3 takes a closer look at the major footwear markets: United States, United Kingdom, China, France, Russia and India. This includes the unit sales for each country 2005-2011, by sector i.e. men\'s, women\'s and children.
Chapter 4 pinpoints industry changes and issues that could affect the global market over the next five years, including market trends to watch, quota changes, e-commerce and technological changes.
Finally, Chapter 5 provides profiles of global market leaders in this sector, namely: Brown Shoe Company Inc, C&J Clark Ltd, Timberland, Wolverine Worldwide Inc, Skechers and Vans.
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