Interactive Direct Marketing Firm Ingage Drives Record Results For Executive Event Series

Released on = April 12, 2007, 11:09 am

Press Release Author = ingage

Industry = Marketing

Press Release Summary = Capital Broadcasting's Local Tech Wire Achieves 10X Response
For "Exchange" Event Series Mail Campaign

Press Release Body = Durham, North Carolina - April 12, 2007 - Local Tech Wire, an
online life sciences and technology media property of nationally recognized
broadcaster Capital Broadcasting, recently introduced a quarterly statewide event
series called "The Exchange". Local Tech Wire hired ingage, a nationally recognized
interactive direct marketing company to assist with driving attendance at the
inaugural Q1 2007 event in the Raleigh NC market.
The industry changing success of ingage's proprietrary technology has been featured
in the national trade publication 1to1Magazine and awarded the coveted Davey Award -
recognized as the "Oscar" of the direct marketing industry.
Most recently, the company's direct mail campaign for Local Tech Wire's invitation
only networking event for c-level executives in high tech, life science and
investment communities throughout the Research Triangle market generated a
staggering 29.6% response rate.
"Naturally we are thrilled by the response rate of the Local Tech Wire campaign.
However, our methodologies have delivered on average a 3X response rate for
hundreds of campaigns to date," said Peter Nyberg, President and CEO of ingage.
The ability to combine sound, video and graphics with powerful tracking analytics at
both the individual user and aggregate level is an unbeatable combination as
companies demand accountability from marketing campaigns.
According to Rick Smith, Publisher of Local Tech Wire, "It's well known that senior
executives are hard to reach, and even harder to engage with traditional direct
mail. The ability to track the user experience on an individual and aggregate level,
coupled with the richness of the audio video component led to a response rate that
far exceeded our wildest expectations."

# # #
About ingage
ingage, headquartered in Durham, NC, defines the interactive direct marketing
category with its patent-pending technology. Clients can easily update prices and
images, deploy tracking features that provide instantaneous tracking information
with behavioral data, and measure results from specific offers. With the ingage
product suite clients have experienced, on average, 3X the response rate of
traditional direct marketing campaigns. Typical applications include trade show
collateral, direct mail, product and corporate brochures, fundraising activities,
recruiting initiatives, product catalogs, digital magazines and publications. The
company's client roster includes Bald Head Island, Blue Cross Blue Shield, Duke
Children's Hospital, Entertainment Industry Foundation, Home Quarterly Magazine,
National Multiple Sclerosis Society, PBM Graphics, and national marketing and
advertising agencies including 919 Marketing..
For more information on ingage, visit or call 919-433-1861.

Web Site =

Contact Details = Rachel Wells

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