John Daly Sings `Go Long or Go Home` in New Maxfli Brand Campaign from NYCA

Released on = April 17, 2007, 3:58 pm

Press Release Author = NYCA

Industry = Marketing

Press Release Summary = Golf icon John Daly shows off his singing skills in a new
marketing campaign by NYCA for Maxfli Golf.

Press Release Body = With John Daly as its muse, Maxfli - one of the oldest brands
in golf - has a new, rebellious attitude, thanks to agency of record NYCA. The
two-time Majors winner and one of golf's most distinctive personalities stars - and
sings -- in an outside-the-(tee)box campaign designed to appeal to a new generation
of golfers.

"The game of golf needs a rebel," said Michael Mark, creative director and CEO of
San Diego-based full service marketing agency NYCA. "Maxfli's good-natured,
power-grabbing 'go long or go home' character is designed into their new product
line and it explodes from our communications. Madras-wearers, consider yourselves

Born out of the music video, the campaign -- which features a TV spot, two
provocative print ads and an online component on that celebrates Daly
life -- is a declaration that Maxfli is the brand for today's golfers.

In the TV spot, Daly performs onstage in a roadside dive bar, singing "Go long or go
home," an original tune celebrating excess on and off the course. The 30 second spot
will run on The Golf Channel and network golf coverage.

"Designed By" - the first print ad - tells the story of how the Maxfli Fire balls
were created with Daly's input, focusing on the important influences on his life
like his guitar, Hooters(TM) girls, poker chips, hot sauce and beer. In the second
execution, Daly claims the tips and instructions found in golf publications are
"Bullshit," declaring, "If you really wanna crush it, hit a Fire ball." Print ads
will run in "Golf," "Golf Digest," "SI Golf Plus" and "Golf Tips."

NYCA, a full-service advertising agency, opened its doors and arms to the world in
March 2002. Clients include San Diego Convention and Visitors Bureau, National City
Mile of Cars, New Dental Choice, TaylorMade Adidas Golf Worldwide, Rossa Putters,
Maxfli Golf, ViewSonic Corp., The San Diego Union-Tribune,, The
EastLake Company, Kyocera Wireless, EnDev (Stingaree, Side Bar, The Witherby,
Ciro\'s), Duramed Futures Tour and others. The 38 remarkable NYCAers work on the
beaches of Encinitas, California. Lucky, huh? Log on to to learn more

Web Site =

Contact Details = NYCA
1010 South Coast Highway, Suite 101
Encinitas, CA 92024

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