MISER ADVERTISING AND MARKETING LAUNCHES FULL SOURCE MARKETING - A Complete Outsourced Marketing Department for Small - to Medium-Sized Businesses
Released on = April 17, 2007, 4:15 pm
Press Release Author = Paul Miser, MBA
Industry = Management
Press Release Summary = Miser Advertising and Marketing, located in Carlsbad, CA, launched their Full Source Marketing division on April 16, 2007. Full Source Marketing is a Complete Outsourced Marketing Department designed to give small- to medium-sized businesses use of a full service marketing agency at a cost of around one employee's salary.
Press Release Body = Carlsbad, CA - Miser Advertising and Marketing, located in Carlsbad, CA, launched their Full Source Marketing division on April 16, 2007. Full Source Marketing is a Complete Outsourced Marketing Department designed to give small- to medium-sized businesses use of a full service marketing agency at a cost of around one employee's salary. During his four years in business, Paul Miser, Founder/CEO of Miser Advertising and Marketing, has seen an unforgiving trend. "A lot of marketing that is completed in the small business arena is performed by employees or owners who either don't understand marketing, don't care about marketing, or have no idea how to plan and implement a correct marketing plan," Mr. Miser says. Full Source Marketing was built on the premise to level the playing field for those smaller businesses to compete against the bigger corporations through marketing efforts.
During the growth cycle in any business, the owner is faced with a marketing dilemma. They can hire a marketing person, perform the tasks themselves, or sit back and wait for business to come in. Well, we all know that the third option is out; business rarely comes to find you. So it comes down to hiring an employee or to perform the tasks themselves. This produces a multitude of problems and headaches. To hire an employee takes resources (time) as well as money (payroll, benefits, taxes, etc.). Plus, in order to get an employee who can perform all tasks marketing, the business owner will need to pay a decent salary which adds more to the cost of that employee. On the other hand, to perform the tasks themselves, the owner is taking focus away from the core service the company provides which lowers customer service and service/product quality.
The idea of providing each and every company a complete marketing department solution through Full Source Marketing, not only allows the current employees to focus on their core service, but also ensures effective and efficient marketing efforts designed, implemented, executed, and evaluated by a team of seasoned professionals. Each client that signs on with Full Source Marketing will be assigned a team of graphic designers, copywriters, etc. to perform all tasks needed to grow the client's business as much as possible. Mr. Miser says, "The great benefit of this program is that the company was already going to spend money on hiring a marketing person, why not hire a complete marketing department at about the same cost?"
Web Site = http://www.FullSourceMarketing.com
Contact Details = Paul Miser, MBA Miser Advertising and Marketing 3969 Adams St #D115 Carlsbad, CA 92008 (760) 445-4371 firstname.lastname@example.org