New innovations in fibres and fabrics - Management briefing
Released on = April 28, 2007, 1:49 am
Press Release Author = Bharat Book Bureau
Industry = Marketing
Press Release Summary = Thanks to technology, creative applications and high consumer expectations, the percentage of clothing with performance attributes on the market is set to increase from 25% to 50% of the US$70bn market over the next few years.
Press Release Body = Thanks to technology, creative applications and high consumer expectations, the percentage of clothing with performance attributes on the market is set to increase from 25% to 50% of the US$70bn market over the next few years.
Combined with growing consumption markets like Asia and India, textile companies are working to stay one step ahead of demand, while fully maximising technological capabilities.
With increasing amounts of information available via the internet and niche publications, today\'s marketplace is filled with consumers who are more knowledgeable about, and more interested in, fabric technology and performance benefits than ever before.
Numerous studies and surveys have shown that customers love functionality, but want their garments to remain simple to clean without removing performance attributes or losing original shape, style and durability - so as long as products continue to be enhanced and improve, shoppers will continue to buy.
Style and comfort will no longer be sacrificed for function, nor are consumers willing to trade one feature for another. Fibres and fabrics must be, and do, it all.
Beyond consumer pressures, resource is of major concern for textile producers - experts say that within the next century we may run out of oil and other non-renewable resources, which has fuelled an interest in recyclables, organics and other more environmentally sound processes, procedures and technologies.
This month\'s briefing offers some of the most important innovations in a variety of categories from smart and intelligent textiles to recreational and sports performance offerings. This includes moisture management, UV protection and stain resistance. We also pin-point future products, concerns and expectations for this growing apparel sector.
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