PINK ELEPHANT LAUNCHES 1ST ANNUAL IT SERVICE MANAGEMENT CONFERENCE IN CHINA

Released on = April 2, 2007, 2:23 pm

Press Release Author = Pink Elephant

Industry = Management

Press Release Summary = Pink Elephant today announced that it is launching its first
annual IT Service Management Conference and Exhibition in Beijing and Shanghai. The
conference, focused on assisting China's IT community adopt world best practice
standards, is scheduled for October 22 - 23 in Beijing and October 29 - 30 in
Shanghai.

Press Release Body = TORONTO, ON - April 3, 2007 - Pink Elephant today announced
that it is launching its first annual IT Service Management Conference and
Exhibition in Beijing and Shanghai. The conference, focused on assisting China's IT
community adopt world best practice standards, is scheduled for October 22 - 23 in
Beijing and October 29 - 30 in Shanghai.

According to Pink Elephant President, David Ratcliffe, the main theme of the
conference is 'Spotlight On Leadership'.

"Within North America and Europe, IT Service Management best practices have been
instrumental in helping all types of organizations integrate IT with business
objectives," he says. "Overall, this integration is essential to gaining a
leadership position in the global marketplace. Now, it's China's turn to benefit
from the knowledge and guidance provided through ITIL and other IT Service
Management best practices. I'm pleased that Pink Elephant is able to make this
education available to the growing IT community."

The conference consists of four tracks, with multiple sessions in each track
targeting those seeking beginner knowledge, implementation knowledge and strategic
knowledge. There is also a track featuring sessions from organizations who lead the
way in providing Service Management technologies. Additionally, the conference
features post-event courses to enhance knowledge gained during the first two days.

"Due to the success of our North American conference - the largest, most respected
event of its kind - our clients in China have been asking us for a similar event for
some time," adds Ratcliffe. "We now have a program that's targeted to the Chinese
industry, is rich in content that will allow them to keep pace with the rest of the
world and is led by the most experienced personnel within the industry."

About Pink Elephant
Pink Elephant is the world leader in IT management best practices, offering
conferences, education and consulting services to public and private businesses
globally, and many listed in the Fortune 500. The Company specializes in improving
the quality of IT services through the application of recognized frameworks,
including the Information Technology Infrastructure Library (ITIL). For more
information, please visit www.pinkelephant.com.

About ITIL
ITIL is a best practice framework for IT Service Management. It was developed in the
late 1980s by CCTA, now incorporated into OGC. The most recent refresh of the
official ITIL publications took place between 2000 and 2004. For more information,
please visit www.itil.co.uk.

ITIL is a Registered Trade Mark and a Registered Community Trade Mark of the Office
of Government Commerce, and is Registered in the US Patent and Trademark Office.

###

For further information, please contact:

Brent D. Artemchuk
Director, Marketing & Communications
Pink Elephant
Telephone: (905) 331-5060, extension 348
Toll Free: 1-888-273-PINK



Web Site = http://www.pinkelephant.com

Contact Details = 5575 North Service Road
Burlington, Ontario
L7L 6M1
1-888-273-7465
a.lamanes@pinkelephant.com

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