Studio NYC Shoes Opens Third Manhattan Location in Murray Hill

Released on = April 8, 2007, 9:45 am

Press Release Author = Janna Meyrowitz / Style House PR

Industry = Retail

Press Release Summary = Studio NYC Shoes opens Third Manhattan Location in Trendy
Murray Hill Neighborhood. Overview of history of family of NYC stores and outlook to
future.

Press Release Body = New York, NY - Studio NYC Shoes announces the opening of its
third location in Manhattan's Murray Hill neighborhood. The shop, at 432 Third
Avenue (at 30th Street), opened its doors during the first week of March 2007 and is
celebrating with a grand opening party on April 19th, 2007 from 6-10pm. The event
will be a VIP Spring Shoe Shopping Party in perfect time to usher in the warm
weather. Carrying brands such as Seychelles, Jeffrey Campbell, Oh Deer!, Frye,
Report, and many more, Studio NYC Shoes is committed to creating a personalized,
neighborhood feel in each store. The Murray Hill location was chosen because of the
unique vibe that combines youthful energy with classic New York City shopping and
dining.

Co-owner Dafna Nadulek runs her stores "for the people", featuring trendy and
of-the-moment brands at accessible price points for New York City women who love
fashion but don't want to spend a fortune each season just to keep up. Known for its
wide selection both in styling and in price point, Studio NYC has become a mecca for
women ages 16-45 who know they will walk in and find something they love at a price
that's easy. Dafna is passionate about her business and it resonates in the
energetic but comfortable feel of the stores. "After all this time I still love
shoes, I go to trade shows and I get excited to see new things. I was 9 months
pregnant in my stores saying, 'Can I grab you some shoes?' The personal touch is
very important to me," says Dafna.

A Long Island native, Dafna earned a degree from Baruch College in International
Business and Marketing. She lived in Israel for four years until returning to New
York after September 11th to be with her family. In 2004, Dafna formed a partnership
with her brother, Asi Agajan, and took over their family business, Studio 501 Shoes
(501 Lexington Avenue @47th Street).It had been their father's store for 30 years,
and Dafna and Asi got involved to bring a younger, hipper feel to the store. In the
summer of 2005 they opened Studio NYC Shoes on the Upper East Side of Manhattan
(1126 Third Ave (@ 66th Street). The Murray Hill location is third in the family of
stores.

In November of 2006 Dafna started a new venture, co-founding Shewlery, an
accessories collection. Shewlery is a complete line of jewelry designed explicitly
for shoes, ranging from boot chains to shoe charms (Shewels) and Shoe Tattoos. The
collection sells at Studio NYC Shoes as well as at www.shewlery.com and retails from
$20.00.

Dafna's outlook for her shoe stores includes expanding to the web with an online
store that maintains the feel of a neighborhood boutique. She will offer her famous
selection of fun, affordable and trendy shoes. In-store she plans to use the
residential locale of her new store to reach out to the neighborhood in new ways
with events and special promotions, the first of which being April 19th's grand
opening party.


Web Site = http://www.myspace.com/studionycshoes

Contact Details = Press Contact: Janna Meyrowitz
Style House PR
212.444.8177
janna@stylehousepr.com

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