Released on = May 23, 2007, 4:46 am

Press Release Author = Shushmul Maheshwari

Industry = Retail

Press Release Summary = Seeing the immense growth potential in the retail market of
Vietnam, more and more players are eyeing to grab their chunk in the pie.

Press Release Body = In its recent market research report on "Vietnam Retail
Industry Analysis" RNCOS has found, Vietnam's retailing infrastructure is en route
for rapid transformation between 2007 and 2011, with air conditioned mini marts,
small shopping complexes and supermarkets becoming more dominant in the country -
attracting more consumers.

Supermarket industry of Vietnam is grabbing all the attention of overseas retailers
and distributors. AT Kearney - US based international manag ement-consulting firm -
regards the market in Vietnam as the 3rd most lucrative retail market across the
globe, as reported by Nhan Dan on May 14, 2007. As Vietnam started its move towards
a market-based economy, there has been a remarkable improvement in its economic
performance. During the five-year period spanning 2002-2006, growth of Vietnam
remained 2nd only to China in Asian region and most believe this growth will either
match or excel the growth of China, provided privatization and infrastructure
development continue with economic expansion.

Metro Cash & Group, the German based 1st retailer to enter Vietnam, has expanded its
retail-network in to 8 supermarkets - earning US $500 Million annually and a yearly
growth of 45%. Also, the group has exported Vietnamese merchandises of worth US$ 70
Million to the other supermarkets that belong to Casino - its mother corporation.
Parkson - another major retailer - achieved 35% annual growth from its operations
within just two years of its launch in the country. The corporation plans to set up
a further 10 trade centers there in future.

Economic experts opine that more foreign retailers will turn towards Vietnam in the
years to come. Also, the existing groups will see further expansion. This is
expected to pose challenge before the domestic contributors and retailers for
securing their market share.

As per RNCOS report on "Vietnam Retail Industry Analysis", "Retail market in Vietnam
is expanding at a relatively faster pace than various other economies globally,
except China and India. Earning huge foreign investment, the retail sector in
Vietnam has also encountered some instances of consolidation resulting in the
formation of bigger shops & shopping centers."

Key facts and issues analyzed in this report include: market size and scope of the
retail industry in Vietnam, major players in the Vietnam retail industry,
opportunities & challenges before the retailers in Vietnam, etc.

About RNCOS E-Services Pvt Ltd.:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today\'s globally competitive environment.

For more information visit: http://www.rncos.com/Report/IM502.htm
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Web Site = http://www.rncos.com

Contact Details = RNCOS E-Services Pvt Ltd.
Shushmul Maheshwari
Head of Business Development
29, 1st Floor, Patparganj Industrial Area, Delhi 92
91-11-4214-1229
info@rncos.com