Released on = July 2, 2007, 11:45 am

Press Release Author = Debbie Green / i-diamonds.co.uk

Industry = Retail

Press Release Summary = Many men are terrified by the fact they have to buy a
diamond engagement ring. Not only they feel unsure if she will like it but they are
worried if they will have to spend a fortune to buy a decent diamond engagement
ring.



Press Release Body = Many men are terrified by the fact they have to buy a diamond
engagement ring. Not only they feel unsure if she will like it but they are worried
if they will have to spend a fortune to buy a decent diamond engagement ring.

Indeed buying the perfect ring for that special occasion may be costly. High quality
diamond engagement rings and especially the platinum ones may cost you your two
months salary. Of course there are rings which are also very nice and are less
expensive.

Regardless of the type and the price of the rig you want to purchase it is best if
you plan the proposal in advance in order to have enough time to find and buy the
ring. Two or three months are usually enough for this job.

Se a budget and unless you already have the money start saving. In the meantime
start looking for the ring. There are many things to take into account when buying a
diamond engagement ring and in most cases you will need to see a lot of rings before
committing to a purchase.

Buying an engagement ring is almost likely buying a car – if you don’t
have sufficient knowledge you can easily be fooled. For that reason make sure you
know the difference between the basic types of precious metals as well as know
enough for the diamond quality and carat and how these determine the price.

Generally you will have to choose between 18K white or yellow gold and platinum.
While gold is less expensive than platinum it is also less durable. Platinum on the
other hand is much more expensive than gold. So think about this and decide if you
want to spend some extra money and buy a platinum engagement ring or will go for the
traditional gold. Obviously the colour (white or yellow gold) depends on your taste
and on the taste of your partner.

Once you know whether you are looking for a gold or a platinum engagement ring, it
is time to choose the diamond. There are several diamond characteristics that
determine the quality of the diamond and its price - the diamond carat, cut colour
and clarity. Bigger stones are more expensive than smaller ones, small stones with
good colour and clarity are more expensive than bigger stones with less god
characteristics, princess cut stones tend to be more costly than round cut stones.

Sound like a maze? Indeed you may feel lost and even unable to compare the rigs you
are offered. There is a way out though. Do not try to buy a ring by its
characteristics. Instead compare only the rings that you like. When you enter the
shop ask about the carat, colour and clarity only of the rings that you really like.
You will be amazed that rings with not so good characteristics look perfect and
yours may be among them.

The last step is to try to get a better deal for the ring you want to buy. Obviously
this is not a market where you can negotiate the price. Check the online diamond
jewellery shops instead. They are able to offer much better prices for rings with
superb quality. Moreover internet shopping is save nowadays, most of the online
shops have money back guarantees – if you don’t like the ring you can
return it and ask for another one, there are friendly engagement ring experts that
will help you choose the best ring, and in many cases pries can be negotiated.

Debby Green is the i-diamonds.co.uk jewellery consultant providing all the
information you might require about your diamond jewellery. For more information
please visit www.i-diamonds.co.uk.

Web Site = http://www.i-diamonds.co.uk

Contact Details = Unit 202, 176 Finchley Road,
Hampstead, London, NW3 6BT
Tel.: 0870 284 4653
Fax: 0870 284 3181