Released on = July 10, 2007, 8:47 am

Press Release Author = Carol Felzien, KolbeCo Marketing Resources

Industry = Retail

Press Release Summary = Gondola shelving systems provide a heavy-duty retail display
alternative; they are as perfectly suited for in-store use as they are for
warehousing and product storage needs.

Press Release Body = When it comes to merchandising muscle, Gondola Shelving from
Nu-Era offers the strength and durability to display your heaviest wares. With
Nu-Era's durable steel construction and a 7-inch high kick toe, there's no need to
worry about top-heavy merchandise, or whether the shelves can handle the load.
These heavy-duty systems are as perfectly suited for in-store, retail display use as
they are for backroom product storage and other related warehousing needs.

According to Jim Minard, vice president of sales and marketing for Nu-Era, metal
shelving systems are an excellent choice when you have a large quantity of
merchandise to display but a limited budget for making it happen. "Gondola shelving
is strong enough to hold large, heavy items," Minard said. "Given this fact,
gondola shelving is a product favorite of large-scale retailers and convenience
stores alike such as grocers, discount outlets, hardware stores, pharmacies and gas
stations."

Minard indicated gondola shelving makes efficient use of your retail floor plan as
it subdivides shopping space into manageable, functional areas giving customers easy
access to a wide range of product types, sizes and quantities. "At Nu-Era," he
said, "we offer the entire gamut of gondola shelves and accessories. Our product
line includes different sizes, strengths and configurations that will help you
create the perfect retail environment regardless of your available space
considerations."

Calculating the number of gondola sections required for retail use is a relatively
simple process. "At Nu-Era, we recommend retailers start each row with a Gondola
Starter-Unit Kit and then further flesh out their space with the required number of
Gondola Add-on Kits," he said. "From there, you'll need to determine the number of
shelves - standard or heavy-duty - required to meet the needs of your business."

Gondola Wall Units at Nu-Era are available with depths ranging from 13 to 37 inches.
Color choices include: mocha, beige, green, bright white, black, white, orange,
yellow, gray, blue, platinum or red. Nu-Era gondola shelving systems are designed
to handle all types of products and can fully compliment other types of retail
displays.

Nu-Era specializes in providing a variety of fixtures and supplies for retailers
nationwide. The company offers a wide range of products to help retailers draw
attention to and capitalize on their in-store products and promotions at
www.nu-era.com. "Gondola shelving is a more visually pleasing retail option than
industrial steel shelving," Minard concluded. "At Nu-Era, our priority is to
provide products like gondola shelving systems that will help you maximize your
floor space and ensure maximum visibility for your merchandise."

Nu-Era and nu-era.com are services of The Nu-Era Group, LLC -the industry leader in
store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers
with competitively priced quality products with customer-oriented service since
1949. For more information, visit them online at www.nu-era.com. For more tips and
related articles, visit Nu-Era's Retail Supply Information Blog at
www.retailstoresupplyinfo.com.

Web Site = http://www.kolbeco.net

Contact Details = KolbeCo Marketing Resources
1676 Bryan Road, Suite 113
Dardenne Prairie, MO 63368
636-379-3895