Preparation Equates to an `A+` When Gearing Up for the `Back to School` Season
Released on = July 9, 2007, 2:10 pm
Press Release Author = Carol Felzien, KolbeCo Marketing Resources
Industry = Retail
Press Release Summary = A minimal investment coupled with an eye-catching theme can give retailers the edge they need for a successful Back to School promotion.
Press Release Body = While the majority of summer lovers are still lounging poolside with nary a care in the world, one thing is for certain - you can count on the fact that savvy retailers are gearing up for the pivotal moment when parents and children descend with school supply lists in hand. And when they do, you'll want to make sure you have everything they need in the way of the latest fashions and must-have classroom supplies.
But what makes some retailers more prepared and successful than others during this annual high traffic sales period? "Atmosphere and presentation are the cornerstones of a successful Back to School sales period," said Jim Minard, Nu-Era vice president of sales and marketing. "It is important that your store reflects the anticipation and excitement associated with starting a new school year. By doing so, you'll reach out to your customers and capture the essence of what every family needs for their school-bound students from kindergarten through the college years."
Minard's company, Nu-Era, specializes in providing a variety of fixtures and supplies for retailers nationwide. Nu-Era offers a wide range of products to help retailers draw attention to and capitalize on their in-store promotions at www.nu-era.com. "There are an increasing number of retailers vying for customers," he adds, "so it has never been more important for store owners to go the extra mile with all promotions, including Back to School."
For example, Nu-Era offers a complete line of garment racks, grid displays, fixtures, and shelves.everything a retailer needs to ensure their school supplies and related merchandise are visible and uniquely displayed. And, don't forget mannequins and forms, which definitely come in handy for displaying T-shirts, sweatshirts and school uniforms.
Minard recommends retailers get creative with their Back to School promotions. In addition to signage, he suggests dedicating a prominent, "up front" area of the store to house items for the student set. Bright colors and decorations for your store's Back to School section will further enhance visibility and capture the enthusiasm of the moment. Minard also recommends retailers implement promotions they can advertise, such as a drawing for toys or the latest video games to capture attention and get customers in the door.
The bottomline? Don't make the mistake of relying on the event itself to boost sales volume without any effort on your part upfront. Regardless of the theme you choose to market to this year's Back to School crowd, it will be important to find a unique niche that sets your store apart from the competition. A minimal investment could easily put you head and shoulders above competing retailers helping you earn that A+ your store so rightly deserves.
Nu-Era and nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949. For more information, visit them online at www.nu-era.com. For more tips and related articles, visit Nu-Era's Retail Supply Information Blog at www.retailstoresupplyinfo.com.
Web Site = http://www.kolbeco.net
Contact Details = KolbeCo Marketing Resources 1676 Bryan Road, Suite 113 Dardenne Prairie, MO 63368 636-379-3895