Press Release Summary = Want To Know The Most Effective Way To Get People To Buy Based On Your Sales Letter?
Press Release Body = Farmington, Michigan--Internet Marketers have heard that they should write their sales letter in chunks, but what does this mean? The chunks refer to how their sales letter copy is organized. There is an important sequence they must follow when writing a sales letter that has proven to be effective.
For example, the order of the sales letter should be the following: Sales Letter Part #1: Headline Sales Letter Part #2: Brief Introduction Sales Letter Part #3: Provide the features of their product. Have 5-7 features listed. Each feature will have its own segment of copy. Go into detail about each feature. At the end of each of these segments they should ask the person to buy. For each segment they have to rephrase the feature and provide a benefit when they ask them to buy.
Tip: The reason they write their sales letter in small segment chunks is because they want to build value in the eyes of the customer. This helps to build excitement and interest about their product. When they are most interested then they should ask them to buy and provide an order link in their sales letter copy.
Tip: Repetition works in a sales letter. They have to repeatedly ask for the order. They need to test their niche to find out how many order links are too much, but a general guideline of 9 to 12 order links is a good rule of thumb to follow.
Internet Marketers have to test their sales letter order links. For example, one Internet guru found that only 11% of people who read his sales letter clicked on an order link and went to the order page. Of those people, only 13% actually ordered the product. In addition, he only had 5 order links in his sales letter copy. So the conversion rate was only 1.4% for the overall visitors that came to the website. This is higher than the average conversion on Internet websites, but it was not high enough to make big money. Instead, they should strive for 2 to 3%.
Tip: Internet Marketers have to find out how many people go to their order page and how many people actually buy the product. They must know these numbers in order to improve their conversion.
So how can they solve the problem? The Internet Marketers found that they needed to get more people to their order page. They accomplished this by providing more order links for people to use to get to the order page. So instead of 5 order links, they tried 9 order links in sales letter copy. They found that 18% of people clicked on the order link and of those 13% actually bought the product. So they had a huge increase of 11% to 18% of people going to their order page. This increase in sales was very powerful.
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Contact Information: Stephanie Bunn 2935 Horizon Park Drive, Suite D Suwanee, GA 30024 (770) 271-1536 http://www.internetmillionairemind.com
Source: National Real Estate Network. Check out their website at www.megaeveningevent.com
This Press Release has been submitted by PREasy.com
Web Site = http://www.powerfulpromoter.com
Contact Details = 1140 Old Peachtree Rd, Suite D Atlanta, GA 30097 770-271-1536 firstname.lastname@example.org