`The Sales Letter - It`s All About Chunks`

Released on = August 20, 2007, 4:17 am

Press Release Author = Frontier Marketing Intl, LLC

Industry = Marketing

Press Release Summary = Want To Know The Most Effective Way To Get People To Buy
Based On Your Sales Letter?

Press Release Body = Farmington, Michigan--Internet Marketers have heard that they
should write their sales letter in chunks, but what does this mean? The chunks refer
to how their sales letter copy is organized. There is an important sequence they
must follow when writing a sales letter that has proven to be effective.

For example, the order of the sales letter should be the following:
Sales Letter Part #1: Headline
Sales Letter Part #2: Brief Introduction
Sales Letter Part #3: Provide the features of their product. Have 5-7 features
listed. Each feature will have its own segment of copy. Go into detail about each
feature. At the end of each of these segments they should ask the person to buy. For
each segment they have to rephrase the feature and provide a benefit when they ask
them to buy.

Tip: The reason they write their sales letter in small segment chunks is because
they want to build value in the eyes of the customer. This helps to build excitement
and interest about their product. When they are most interested then they should ask
them to buy and provide an order link in their sales letter copy.

Tip: Repetition works in a sales letter. They have to repeatedly ask for the order.
They need to test their niche to find out how many order links are too much, but a
general guideline of 9 to 12 order links is a good rule of thumb to follow.

Internet Marketers have to test their sales letter order links. For example, one
Internet guru found that only 11% of people who read his sales letter clicked on an
order link and went to the order page. Of those people, only 13% actually ordered
the product. In addition, he only had 5 order links in his sales letter copy. So the
conversion rate was only 1.4% for the overall visitors that came to the website.
This is higher than the average conversion on Internet websites, but it was not high
enough to make big money. Instead, they should strive for 2 to 3%.

Tip: Internet Marketers have to find out how many people go to their order page and
how many people actually buy the product. They must know these numbers in order to
improve their conversion.

So how can they solve the problem? The Internet Marketers found that they needed to
get more people to their order page. They accomplished this by providing more order
links for people to use to get to the order page. So instead of 5 order links, they
tried 9 order links in sales letter copy. They found that 18% of people clicked on
the order link and of those 13% actually bought the product. So they had a huge
increase of 11% to 18% of people going to their order page. This increase in sales
was very powerful.

Additional tips to creating their own wealth include: Follow the piles of cash. Find
people who have successfully http://www.promotingtips.com [created wealth] and learn
from them. \"Matt Bacak, the powerful promoter, is the person who has done just that
in business and is leading expert on how to achieve quick and easy success\" said
Ralph Marcus Maupin Jr. (Mark Maupin) co-founder of National Real Estate Network and
PrEasy.com LLC.

Remember, it\'s not only what they know, but who they learn it from. Learn from
someone who is more successful then they. Learn the tricks of the trade and
http://www.powerfulpromoter.com [internet marketing tips] from someone that has
actually built wealth and not just written a book about it. Forget the past. It does
not matter who they are or where they came from. Everyone deserves to be a

Contact Information:
Stephanie Bunn
2935 Horizon Park Drive, Suite D
Suwanee, GA 30024
(770) 271-1536

Source: National Real Estate Network. Check out their website at

This Press Release has been submitted by PREasy.com

Web Site = http://www.powerfulpromoter.com

Contact Details = 1140 Old Peachtree Rd, Suite D
Atlanta, GA

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