Released on = August 2, 2007, 3:19 am

Press Release Author = eclat Marketing

Industry = Retail

Press Release Summary = ICON health and fitness implements ServiceBench software as
a service solution to improve customer relationships and manage extended warranty
procedures more efficiently

Press Release Body = Global Fitness Equipment Manufacturer Leverages Web-Based
Solution to Simplify Sales and Support Processes for its Retail Channel



London-August 2nd 2007 - ServiceBench, Inc., the leading provider of web-based
service management applications, today announced that UTS Inc., a subsidiary of ICON
Health & Fitness Inc. (ICON), has chosen its Extended Warranty solution to simplify
the sales and support of extended warranties for a wide range of fitness equipment.
ICON, one of the largest manufacturers and marketers of fitness equipment in the
world and owner of well-known brands including NordicTrack, ProForm and Weider, will
deploy the web-based Extended Warranty solution to streamline many of the manual,
paper-based processes currently used by retail partners to sell, process and support
extended warranties for treadmill units, incline trainers, ellipticals, stationary
bikes, home gyms, weight benches, yoga and Pilates equipment and more.

\"ICON has maintained our position as a fitness leader by delivering
state-of-the-art equipment for nearly 30 years,\" said Nick Palmer, General Manager
of UTS Inc., a subsidiary of ICON Health & Fitness. \"Their innovative solutions
and extensive industry experience make ServiceBench the perfect partner to help
ICON automate our extended warranty processes. Additionally, ServiceBench
analytics will surface noteworthy trends impacting our product performance,
allowing us to improve our equipment, provide excellent customer service and
strengthen brand loyalty.\"



The ServiceBench Extended Warranty solution will tightly integrate with retail
point-of-sale and ICON\'s corporate systems to seamlessly capture, transfer and
archive customer data associated with the sales and service of extended warranty
contracts for ICON Health & Fitness products. Powerful analytics features within the
solution will measure the profitability of warranty contracts for specific retail
partners and product lines, as well as identifying any reoccurring manufacturing
quality issues so they can be addressed.



\"Our Extended Warranty solution combined with our knowledge of extended warranty
programs will provide ICON with a deeper understanding of the factors impacting
their customer relationships and the profitability of their warranty programs,\" said
Michael Dering, CEO of ServiceBench. \"Our experienced team of service professionals
will work closely with ICON to simplify their warranty sales and service processes,
making it easier for retailers to do business with the company.\"



About ICON Health & Fitness

With nearly 4,000 employees and 11 locations around the globe, ICON Health &
Fitness, Inc. is one of the largest manufacturers and marketers of fitness equipment
in the world. No other company provides a more complete line of fitness solutions.
In 2005, ICON produced nearly 4 million units of quality fitness equipment,
including treadmills, incline trainers, elliptical machines, stationary bikes, home
gyms, weight benches, yoga and Pilates equipment and other fitness accessories. ICON
owns some of the best-known brands in the fitness industry including NordicTrack®,
FreeMotion®, ProForm®, EPIC(tm), HealthRider®, Weider®, Image®, and Weslo® and
licenses Reebok® and Gold\'s Gym® brands. Please visit www.iconfitness.com



About UTS

Universal Technical Services Inc. (UTS), a subsidiary of ICON Health & Fitness Inc.,
is one of the leading providers of extended warranties in the fitness industry
today. UTS provides extended warranty services in the 48 continental United States
and parts of Canada. UTS helps customers enjoy the security that their new home
fitness equipment is backed by a dependable Extended Service Plan. UTS Service
Agreements cover expenses related to in-home repair services, parts and labour,
mechanical and electrical failures and are transferable in the sale of the
equipment. Please visit www.utserv.com



About ServiceBench

ServiceBench is a leading provider of service management solutions that integrate
post-sales service activities including service call management, field service
management, parts management, claims management and service contract management.
The ServiceBench on-demand system easily enables service transactions between
manufacturers, retailers or extended warranty providers and their network of parts
suppliers, distributors and service providers. ServiceBench solutions provide the
essential foundation to manage the service chain for profit and competitive
advantage. For more information visit www.servicebench.com.

-ENDS-

Media Contact

Dianne Canham / Helen Talbot

éclat Marketing

0118 989 5600

servicebench@eclat.co.uk


Web Site = http://www.servicebench.com

Contact Details = Helen Talbot
Account Executive
éclat Marketing
Kronos House
Carey Road
Wokingham
RG40 2NP
Tel: +44 (0)118 989 5600
Mob: 07799 824197
Quality, Energy, Enthusiasm, Delivery