Released on: September 13, 2007, 11:03 am

Press Release Author: The Great Elephant Poo Poo Paper Company Limited

Industry: Retail

Press Release Summary: Paper made of poo? It's true! And "green," too. This year,
eco-savvy shoppers will be able to purchase handmade journals, gift wrap and card
sets and ornaments-all with a festive holiday twist-and made of 100 percent recycled
and odorless products.

Press Release Body: For Immediate Release


TORONTO, Ontario-Paper made of poo? It's true! And "green," too. This year,
eco-savvy shoppers will be able to purchase handmade journals, gift wrap and card
sets and ornaments-all with a festive holiday twist-and made of 100 percent recycled
and odorless products.

Created by The Great Elephant Poo Poo Paper Company Limited, these unique gifts are
sure to stand out under the tree. As are any of the brand's existing products,
including stationery and journal sets, noteboxes, and greeting cards, all made of
(you guessed it!) elephant poo!

The truth is, The Great Elephant Poo Poo Paper Company is dreaming of a GREEN
Christmas this season. In addition to the environmentally friendly production
process used and products created, the company also actively contributes to various
elephant welfare and conservation projects, proving that a gift made of poo truly
does give back-in more ways than one.

So, how does a paper company become number one at number two?

It's a simple process, really. Naturally dried elephant dung is collected in
elephant conservation parks and brought back to The Great Elephant Poo Poo Paper
Company's paper-making factory. There, it's pre-rinsed with water, leaving behind
only the fibrous materials from the grasses, bamboo and fruits native to elephant's
diets. Next, the fibers are placed in boiling water to ensure a thorough cleaning
and if needed, colors are added before being combined with natural fibers from
banana trees and pineapples for a thicker, stronger paper.

Lastly, the fibers are spread evenly over mesh-bottomed trays, and propped against a
tree, angled toward the sun to dry naturally. Once dry, the "new" sheet of paper is
simply peeled away and cut for use in any of the colorful and innovative elephant
poo poo paper products.

Consumers interested in The Great Elephant Poo Poo Paper Company Limited can visit
their website to purchase products at www.poopoopaper.com. Products are also
available at various retail locations, including zoo and aquarium gift shops,
eco-conscious stores and unique gift shops in 15 countries worldwide.

(Pricing for the 2007 Holiday products: $10.99 - $24.99)

Journalists / Editors: Please contact scoop@poopoopaper.com to request further
details, high-resolution images or editorial review samples.



Web Site: http://www.poopoopaper.com

Contact Details: Media Contact:
Mike or Ezra Flancman, The Great Elephant Poo Poo Paper Company Limited
Phone: (877) 766-7661
E-mail: number2@poopoopaper.com