Released on: October 15, 2007, 6:17 am

Press Release Author: Boodica

Industry: Retail

Press Release Summary: A new idea in fashion comes to the net - shirts with

secret messages. Called \'Boodica shirts\', every one of them has a message on the
front, written in code.

Press Release Body: For immediate release...


\'CLOTHES WITH SECRET MESSAGES\' launched


A new idea in fashion comes to the net - shirts with secret messages. Called
\'Boodica shirts\', every one of them has a message on the front, written in code.

The messages range from \'you owe me a drink\' to \'marry me\', and can only be decoded
if the viewer is directed to the website by the wearer.

At first glance, the front of the shirt looks like a pattern. But on closer
inspection, it\'s a series of letters, running down the front. When those letters are
entered into the website code machine at www.boodica.com, the true meaning is
revealed - "opx dbmm nf" becomes "now call me".

The code machine at the website can also be used to send secret, coded e-mails to
friends.

\'Coded Clothes\' is the first project for the Boodica company, which is a creative
think tank designed to put creativity back into daily life. The full range of
t-shirts, long sleeved shirts, sweatshirts and bags are available exclusively at
www.boodica.com.

For more information contact: info@boodica.com
Website: www.boodica.com
Images can be found at: www.boodica.com/photos/

Web Site: http://www.boodica.com

Contact Details: Neil August
15 Surrey Street
London SW1 5TV
United Kingdom
E-mail: info@boodica.com