Florida-Based Woman Entrepreneur Builds New Headquarters Midst Downturn in State`s Economy

Released on: October 24, 2007, 8:07 pm

Press Release Author: Karla Jo Helms/VP Public Relations/PostcardMania

Industry: Marketing

Press Release Summary: PostcardMania, known as one of the fastest growing direct
mail postcard marketing companies in the nation continues to expand despite economy
and brings more jobs into the Tampa Bay area.

Press Release Body: Clearwater, FL, October 22, 2007 - Joy Gendusa, CEO and Founder
of PostcardMania announced today that the groundbreaking for her new 23,000 square
foot headquarters building will be Tuesday, October 30th from 11:30am - 12:30pm at
the site where their new building will be built: 2145 Sunnydale Blvd in Clearwater
Florida. The direct mail marketing firm started only eight years ago and although
Gendusa claims it was tough at times, the woman entrepreneur managed to expand her
firm into a multi-million-dollar enterprise rapidly with no capital injections in a
male dominated industry.

Despite Florida's home sales, retail sales and domestic immigration declining,
Gendusa says she is determined to succeed. Her firm, which prints 4 million and
mails 2 million postcards representing over 350 business, finance and industrial
clients each week, has been expanding its revenue every year since it started and
creating more jobs for the Tampa Bay area.

The motif behind her new headquarters is to inspire her employees and create for
them a home away from home. Some of the home-like amenities include a gym, nursery,
lounge areas and a health-food cafeteria. The overall design is intended to give the
people of Postcard Mania a fun, creative and high energy workplace that is highly

"We succeed when we help companies expand through direct mail marketing techniques,"
said Gendusa. "This building represents the businesses we help grow."

The groundbreaking will be held from 11:30am - 12:30pm on Tuesday, October 30, 2007
at the site where their new building will be built: 2145 Sunnydale Blvd in
Clearwater Florida,

About PostcardMania:
Hailed as one of the 500 fastest growing privately-held companies in the USA by Inc.
Magazine, PostcardMania was founded by Joy Gendusa in 1998, her only assets a
computer and a phone. Today they are on a $20 million-dollar-revenue run rate and
employ over 150 people. PostcardMania was the first full-service postcard
direct-mail marketing company to market to general businesses nation-wide and help
them expand through the use of direct mail marketing techniques. Their services
include graphic design, printing, highly-targeted mailing list acquisition and
mailing services with FREE marketing advice. Visit their web site at

Web Site: http://www.PostcardMania.com

Contact Details: PostcardMania, Inc.
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756

Karla Jo Helms, VP Public Relations
800-628-1804 x 342
fax: 727-441-4704



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