Garment Racks, Mannequins Give Retailers a `Ghoulish` Edge on Halloween Preparations
Released on: October 8, 2007, 10:14 am
Press Release Author: Carol Felzien, KolbeCo Marketing Resources
Industry: Retail
Press Release Summary: When preparing for a successful Halloween sales season, retailers should be prepared to "dress up" the store especially when it comes to displaying costumes and other seasonal apparel items.
Press Release Body: Pumpkins are firmly planted on retail shelves across the country. It won't be long before ghouls and goblins take their respective places along with sundry aisles of assorted candies, costumes and a host of other Halloween-related items available to consumers this year. This is the perfect time to assess your hardware needs specifically for displaying costumes, sweatshirts, T-shirts and other apparel items up for grabs during the fall season.
In addition to garment racks and clothing racks, mannequin forms are an attention-getting alternative for displaying apparel items. And don't forget forms for displaying T-shirts and mannequin heads for showcasing spooky hats and masks. They can serve as important tools for selling all of the related costume and clothing items positioned around the store.
At Nu-Era (www.nu-era.com), retailers can find a vast array of display options including modular displays and fixtures of all shapes and sizes. In addition, mannequins and body forms are available in a variety of styles and price points. Keep in mind investing in hardware display options for Halloween will further enhance your ability to display apparel items well into the year-end holidays.especially when all those Santa T-shirts and sweatshirts arrive from the North Pole ready for public consumption.
According to Jim Minard of Nu-Era, the usage and layout of garment racks and mannequin forms within your store speaks volumes to your customers and contributes to their overall experience as a shopper. "Store owners should consider mixing a variety of display options in their store design," he said, "in order to maximize space and offer aesthetic visual elements."
And, while you're in the thick of assessing display options, don't forget to mix in a few decorative elements along the way to promote overall sales success. These peripheral items serve as a beacon to folks who have come into your store prepared to stock up for Halloween. They also remind other shoppers that the holiday is fast-approaching and they need to begin preparing for their families along with other ghostly happenings sure to occur in neighborhoods across America.
P.S. Be sure to keep an extra stock of brooms on hand, just in case. Of course Nu-Era can cover your display needs there, too!
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Nu-Era and nu-era.com are services of The Nu-Era Group - the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949. Nu-Era features an entire section of www.nu-era.com dedicated to display options including garment racks and mannequin forms. For more tips and related articles, visit Nu-Era's Retail Supply Information Blog at www.retailstoresupplyinfo.com.
Web Site: http://www.kolbeco.net
Contact Details: KolbeCo Marketing Resources 1676 Bryan Road, Suite 113 Dardenne Prairie, MO 63368 636-379-3895
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