National Jean Company Opens First NYC Store on Upper East Side
Released on: October 9, 2007, 10:27 am
Press Release Author: Style House PR
Industry: Retail
Press Release Summary: National Jean Company has opened it\'s first Manhattan store at 1375 Third Avenue
Press Release Body: New York, NY -- National Jean Company, the denim mecca that has been on the forefront of offering the newest premium denim brands for the past 15 years, is set to open its first New York City location on the Upper East Side this month. The 'young professional meets modern mom' neighborhood provides a perfect home for the contemporary clothing boutique, situated at 1375 Third Avenue between 78th and 79th Streets. The company looks to their Manhattan store to offer a fresh, metropolitan look with even more cutting-edge designers and as many as 3,000 pairs of jeans at any given time.
With seven other locations in relatively suburban areas, and an established online boutique at nationaljeancompany.com, owner James Gurrieri had been waiting for the right place at the right time before opening in Manhattan. "As our target customers are moving farther up the East Side, we feel the location is extremely convenient yet removed from the chaotic hustle and bustle of Soho or Fifth Avenue," says Gurrieri.
Designed to emulate a woman's dream closet, the interior of the new store is divided into playful sections to appeal to her many unique styles. Shopping is a journey that starts with contemporary tops and dresses spiced with novelty denim in the front. Continuing on, shoppers will find themed vignettes of apparel and accessories. From the posh and ultra-feminine chandeliered alcove with brocade walls, to the retro, black and white checkered nook, National Jean Company creates a fun and maneuverable shopping experience.
The pice de rsistance is the vast denim library that comprises the entire rear of the store. Shoppers will discover the who's-who of contemporary denim labels on floor to ceiling shelves that showcase the trendy high-waisted and super skinny styles, along with classic denim staples.
National Jean Company is distinguishing itself in Manhattan by emphasizing denim first and foremost and then merchandising with its contemporary counterparts. The company's primary focus has always been on premium denim and offering the best selection possible in a boutique environment. In the new location, National Jean Company will take its renowned customer service to the next level with Jean-Luc, a denim expert. With his vast knowledge of fits and trends as they relate to individual body types, Jean-Luc will become the go-to personal denim shopper for the Upper East Side.
Special guests, along with National Jean Company's owners, buyers and vendors, will officially welcome the store to the neighborhood on Thursday, October 11, with a party and private shopping event.
About National Jean Company: In 1992, National Jean Company opened its first store in Albertson, Long Island, filling a void in the market for a true denim store. Within two years, National Jean Company expanded into larger space and simultaneously began opening other stores.
To date, National Jean Company has opened four stores on Long Island, and one in each of the following East Coast locations: Brooklyn, NY; Newton Centre, MA; Bethesda, MD. In the Midwest, stores are located in Westlake, OH; Woodmere, OH; and Carmel, IN. Stores in West Hartford, CT and Wellesley, MA are due to open later this year. # # #
Web Site: http://www.nationaljeancompany.com
Contact Details: Style House PR 212.444.8177 info@stylehousepr.com
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