Press
Release Summary: Non-Stop Fernando, a Brazilian with the gift of
the gab hopes to set a new record by talking non-stop for 14 hours
and 40 minutes about his home city of Sao Paulo for a new Emirates
advert
Press
Release Body: Brazilians are known for their flamboyant nature,
and savvy Sao Paulo native, Fernando Ferreira is
no exception; he hopes to enter the world record books by talking
for 14 hours and 40 minutes non-stop about his city for a new Emirates
commercial, which has been made to promote a new route being launched
from Dubai to Sao Paulo.
The
Emirates commercial
was made at Non-Stop Fernando's home in Sao Paulo, where the film
crew followed him around for the duration of the advert, whilst
Fernando divulges his native wisdom about the city, as well as Brazilian
Culture. Fernando continues talking without stopping, and the cameras
keep rolling for the entire 14 hours and 40 minutes; there are no
breaks, no cuts, no edits and no cheating.
Interested viewers are able to watch a short trailer for the commercial
through Fernando's
own page on YouTube while the full endurance advert is available
on the Non-Stop Fernando
website.
Viewers
can watch Fernando wake, eat, shower, lie in a hammock, dance and
play guitar, whilst talking about Brazilian restaurants, art, architecture,
literature, food, football, Formula 1 drivers, music, museums, cities,
shopping, soap operas, coffee, culture, cocktails, carnival, dating,
Portuguese, politics, banknotes and holidays amongst many other
things.
The
new endurance advert celebrates Emirates' newly
launched non-stop flights from Dubai
to Sao Paulo and is expected to draw lot of attention to the
"New York of the Southern Hemisphere".
Fernando's
ability to wax lyrical non stop for 14 hours and 40 minutes is not
only an impressive linguistical feat, but also provides viewers
with a wealth of very useful information about Sao Paulo and Brazil,
which is likely to appeal to anyone thinking of visiting the country.
About
Emirates
Since its launch in 1985, Emirates
Airline has received more than 300 international awards in recognition
of its efforts to provide the highest levels of customer service.
Emirates
operates services to 94 cities in 60 countries in Europe, North
America, the Middle East, Africa, the Indian subcontinent and Asia-Pacific,
as well as flying non-stop to six continents from Dubai. New routes
include Venice, Newcastle, and Sao Paulo with Toronto, Ahmadabad
and Houston launching soon.
Emirates
Airline includes Emirates SkyCargo and Destination & Leisure
Management (D&LM), which manages Emirates Holidays, Arabian
Adventures and Emirates Hotels & Resorts. Emirates Airline is
part of the Emirates Group, which also includes associate companies
Dnata, Mercator, Transguard and EmQuest.
Contact
Details: Emirates PR contact:
Matt Howard - Media Relations Manager
Emirates Group
Emirates Headquarters
Near Clock Tower
Dubai
United Arab Emirates
+97142032165