Profitable Knowledge - Business Catapults to Top of Business Awards by Educating Consumers

Released on: October 11, 2007, 7:45 pm

Press Release Author: Karla Jo Helms/VP Public Relations/PostcardMania

Industry: Marketing

Press Release Summary: How direct mail marketing firm educates clients into profits
and expands own company in the process.

Press Release Body: Clearwater, FL, August 2007 - PostcardMania CEO, Joy Gendusa,
started her business by educating consumers on marketing but not charging for the
knowledge. Despite giving away this previously high-priced advice, the firm expanded
rapidly. Most of their clients have expanded from this assistance as well, with two
of them making the rosters of the prestigious Inc 500 and Entrepreneur Hot 100
lists. Based on these outcomes, Gendusa is taking consumer education to a higher
level by teaming with CEO EMSI Marsha Friedman to educate entrepreneurs on all
aspects of marketing and publicity for increased business
( - which has only sent PostcardMania to the top of
Tampa Bay business expansion awards, i.e. the Fast 50 and the Gulf Coast 400.

According to, the Sunbelt region will be the best area for fast-growing
job markets through 2015. Pink Magazine rates the Tampa-St. Petersburg bay area
number 3 on the list of \"Top 10 Metro Areas with Fastest Growth in Majority
Women-Owned Firms\".

Just over the past 5 years, Tampa Bay has created more net new jobs (217,700) than
Atlanta, Charlotte Dallas, Jacksonville, and Raleigh-Durham combined. Nearly 15
years ago, the region had 3 million people. This spring, the area went over the 4
million mark - another stellar statistic in growth. Tampa Bay is now the 12th
largest media market in the country.

CEOs Gendusa and Friedman realized in their own marketing research of thousands of
marketing professionals and business owners that consumer education needed the
following points in order to be considered \"profitable knowledge\":

. To have the ability to walk away with jewels of information, easily implemented
and not be confused or overwhelmed with all the data.

. The know-how to make more money.

. Data on how to get a great response.

. Knowledge about all types of marketing including: direct mail with postcards,
internet marketing and email marketing.

. Up-to-date, state-of-the-art marketing techniques being used by the most
successful companies.

. A panel of business experts who have been and are successful themselves - not just
paid public speakers or consultants.

Applying those findings, the two women created Power Marketing Mania Boot Camps, the
first one held in March 2007. The 130 attendees who gave testimonials said they were
relieved to get a full spectrum of marketing data to help them in their businesses.
99% of those entrepreneurs surveyed after the Boot Camp realized the importance of
having a marketing plan and incorporating not just one, but several avenues of
promotion and/or publicity for their businesses.

The women decided to film the entire conference and create a set of DVDs so those
who were not able to attend could learn from the process - and those that did attend
would have a way to review what they learned.

For more information on upcoming Power MarketingMania Boot Camps visit

Boot Camp sponsors are fast-growing up-and-coming companies based in the Southeast
United States who also share the same vision: New Era Selling, JetMail Tampa Bay,
Captivate Designs and Measurable Solutions.

About Joy Gendusa:
Using a powerful, simple, extremely cost effective way of communicating with
customers has earned Joy Gendusa Inc Magazine\'s recognition as the owner of the
nation\'s fastest growing direct mail postcard-marketing firm with year 2006 revenues
estimated at $17,000,000. Gendusa began in 1998 with zero investment capital. Today,
her Clearwater, FL firm called PostcardMania, employs 140 people and prints 4
million and mails 2 million postcards representing over 350 business, finance and
industrial clients each week. Visit

About Marsha Friedman:
Marsha Friedman is the CEO of Event Management Services, Inc., (EMSI) a leading
publicity firm that has represented many well known clients such as, Motown\'s
Temptations, Teamsters Union President Jim Hoffa, Jr., National Security Advisor
Robert McFarlane\'s, Bristol Myers Squibb, Financial TV personality, Jim Rogers and
Dr. Barry Sears.

If you would like to interview Joy Gendusa, CEO of PostcardMania, please email
PostcardMania\'s VP PR, Karla Jo Helms at or by calling
800-628-1804 x 342.

Web Site:

Contact Details: PostcardMania, Inc.
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756

Karla Jo Helms, VP Public Relations
800-628-1804 x 342
fax: 727-441-4704

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