Released on: October 22, 2007, 3:08 am

Press Release Author: Newage

Industry: Retail

Press Release Summary: Vimal to Launch Ready to Wear Apparel for Men



Press Release Body: The iconic textile brand of Reliance Industries Limited, Vimal
is being re-launched with a new look, new logo and new offerings.on 19th October
2007. The first Indian textile brand that ruled the hearts of millions is back with
contemporary products that will appeal to the consumers in a relevant, modern and
contemporary manner.

The new logo displays a new spirit of openness by breaking free from the oblong. The
minimalistic letters and styling convey this new open spirit and also are in line
with the new fashion thinking of clean and bold lines.

This form and style of the logo also makes it more appealing and more relevant to
the youth. Further, this innovative logo design is in tune with Vimal's core
strategy of 'Premium, innovative products that will delight consumers'. The overall
brand colour continues to be red, given Vimal's heritage and given that red is a
rich colour of celebration and warmth for Indians.

Now, Vimal will be available in a form that many youth would prefer - Ready to Wear
Apparel. Vimal will be launched in a range of men's apparel to suit every
well-groomed man's wardrobe - shirts, trousers, suits and jackets. These apparel
would be designed in keeping with Vimal's strategy of 'Premium, innovative products
that will delight consumers'.

These apparel would be available under three sub-brands which will appeal to
different sections of the male audience, as follows:

1. Vimal Red - As the colour suggests, this sub-brand would have a range of apparel
with popular pricing and would appeal to a wide segment of the menswear market -
both at the popular level as well the younger age groups. Currently, this range of
apparel would have basic formals to suit everyday wearing occasions.

2. Vimal White - A premium and trendy range of apparel, this sub-brand would enjoy
premium pricing and would appeal to those who would like to cut a trendy image. A
distinctive range of formals with innovations in dressing ensures that the
trendiness of the range comes through.

3. Vimal Black - This is the top-end sub-brand that retails only exclusive finely
crafted apparel, designed in the Italian fashion, inspired by the thoughts and
guidance of Italy's well-known fashion designer and President of the 'Made in Italy'
committee, Maurizio Bonas. This line of super-premium apparel appeals to those who
wish to convey a statement of luxury and elegance.


These sub-brands would be available in the exclusive Vimal stores and in all the
other stores stocking Vimal. However, Vimal Black, would be available only at the
exclusive Vimal stores, which will be opened in the coming days.

With these changes, Vimal will also offer a whole new retailing experience through
its new exclusive outlets, which are being transformed in line with the new identity
of Vimal. These exclusive stores will reflect the bold new spirit of Vimal through
their new décor, designs and layout. They will offer top-of-the-line customer
shopping experiences and facilities, such as custom tailoring and styling.

Commenting on the occasion of unveiling of the brand, Smt. Nita Ambani congratulated
all members of the Vimal team 'for outstanding team work".

Smt. Nita Ambani, has been involved with all aspects relating to re-launch, store
design, branding and customer experience in Vimal re-launch. "We are all very proud
of this moment of reviving the Vimal brand which I am sure will once regain the
market leadership it enjoyed and top-of-the-mind recall," she added.


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Prabhadevi,Mumbai-400025
022-66157226