UK mums mean business as 'mumtrepreneur' figures set to rise
on: October 31, 2007, 2:43 am
Release Author: Joanna Robinson
Release Summary: New research from Tesco Baby & Toddler Club
reveals that entrepreneurial spirit is widespread with UK mums
Release Body: More than 50 per cent of new mums are keen to set
up their own business, according to new research from Tesco
Baby & Toddler Club.
fact, the survey of 2,000 mums* has revealed one in ten working
mums are sick of David Brent bosses who overlooked them for promotion
simply because they were a parent.
than ten per cent of those questioned complained they’d been
discriminated against at work by female colleagues (who were actually
worse than men). And one in five mums had struggled with employers
who demanded they work longer than their contracted hours.
research carried out by Tesco
Baby & Toddler Club to mark the launch of its new website
suggests the current one million women-owned businesses in the UK**
is set to increase – and six per cent of those questioned
claim to already have enterprising ideas ranging from hand-painted
cribs to pet hotels.
research also revealed that 20 per cent wanted to be work-at-home
mums because of the flexible hours. The mums were especially internet
savvy, and with the end of the extended family and 24 hour access
to websites, 40 per cent said they turn to the internet for help
on baby/parenting matters. This compares with just 34 per cent talking
to their doctor, 29 per cent turning to other parents and one in
five seeking advice from their local health centre.
spokesperson for Tesco Baby & Toddler Club said:
“While we know from official figures that the percentage
of working mums has increased over the last five years***, it seems
we’re not so keen to work for someone else when it comes to
the practicalities of winning the work/life balance.
in direct response to the demand for mums seeking parenting help
and support online that Tesco have launched the baby
club website offering advice from some of the country’s
experts, plus the opportunity for mums to talk to other mums,
including work-related experiences.
know from our own members that being able to talk to other mums
in similar situations can give them the confidence to make changes
that are right for them.”
The survey also revealed that when it comes to role models, the
top 10 working mums are:
Created by Tesco Baby & Toddler Club,
Mums’ Choice is an independent panel of over 4,000
parents nationwide to harness their expertise and give other parents
advice on products and emotional issues.
** Source: mumandworking.co.uk
*** Source: National Office of Statistics
Baby & Toddler Club is the longest running retailer
Club for pregnant women and parents of children under the age of
three. Over 350,000 members are proof of its popularity - and this
number is increasing daily as more expectant mums and new parents
join Baby & Toddler Club for expert advice
recipes and baby tips in the website forum.
Details: Joanna Robinson
Tesco Baby and Toddler Club Press Office
4-6 Althorp Road
020 8682 2277
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