Thule Shopping Experience Ventures into Self-Service
Released on: October 10, 2007, 1:27 pm
Press Release Author: Elizabeth Sulock
Press Release Summary: Thule Inc. Teams with Self-Service Networks to Create Retail Self-Service Solution
Press Release Body: PORTSMOUTH, RI - October 10, 2007 - Thule Inc., the Swedish car rack manufacturer, chose Self-Service Networks, the leading provider of turnkey self-service solutions, to create TIPP-a solution that revolutionizes the Thule shopping experience.
TIPP (Thule Interactive Point-of-Purchase), a self-service, touch-screen kiosk, empowers consumers to quickly match the appropriate Thule rack system to their vehicle and gear carrying needs. Thule Inc. VP Marketing TJ Hanson states, "TIPP increases consumer satisfaction by providing a fast and easy-to-use interactive experience that's true to the Thule brand."
Hanson continues, "We are extremely pleased with the solution Self-Service Networks has developed. Their consultative and creative approach has delivered a multifunctional kiosk that meets the requirements of our diverse retail partners-specifically regarding footprint size and price point."
Self-Service Networks designed TIPP as a stand-alone kiosk or as an upgrade to Thule's Rack Patrol point-of-purchase display. Along with rack-vehicle matching tools, the TIPP system features product information and video demonstrations. After selecting a rack system, the selected components can be printed as a shopping list for an efficient sales process.
But TIPP is not just for shoppers. Sales associates can use it as a Thule product training tool while better serving customers. Additionally TIPP gathers usage statistics which can improve other aspects of the Thule shopping experience. "TIPP provides unique insight into the products our customers are interested in," Hanson says, "even if they do not make an immediate purchase."
Thule Inc. Director of National Account Sales Schuyler Horton believes, "TIPP has been extremely well received by our retail partners and the live-store pilot is producing excellent results. We are looking forward to deploying the solution to additional retail locations throughout 2008."
The TIPP Rack Patrol point-of-purchase system will be showcased at Self-Service Networks' booth (#615) during the KioskCom Self Service Expo, from October 23rd through October 24th, at the Jacob Javits Center in New York City.
Web Site: http://www.self-servicenetworks.com
Contact Details: Elizabeth Sulock Marketing Manager Self-Service Networks 401.682.3099 x 211 401.682.1108 (f) firstname.lastname@example.org