Thule Shopping Experience Ventures into Self-Service

Released on: October 10, 2007, 1:27 pm

Press Release Author: Elizabeth Sulock

Industry: Retail

Press Release Summary: Thule Inc. Teams with Self-Service Networks to Create Retail
Self-Service Solution

Press Release Body: PORTSMOUTH, RI - October 10, 2007 - Thule Inc., the Swedish car
rack manufacturer, chose Self-Service Networks, the leading provider of turnkey
self-service solutions, to create TIPP-a solution that revolutionizes the Thule
shopping experience.

TIPP (Thule Interactive Point-of-Purchase), a self-service, touch-screen kiosk,
empowers consumers to quickly match the appropriate Thule rack system to their
vehicle and gear carrying needs. Thule Inc. VP Marketing TJ Hanson states, "TIPP
increases consumer satisfaction by providing a fast and easy-to-use interactive
experience that's true to the Thule brand."

Hanson continues, "We are extremely pleased with the solution Self-Service Networks
has developed. Their consultative and creative approach has delivered a
multifunctional kiosk that meets the requirements of our diverse retail
partners-specifically regarding footprint size and price point."

Self-Service Networks designed TIPP as a stand-alone kiosk or as an upgrade to
Thule's Rack Patrol point-of-purchase display. Along with rack-vehicle matching
tools, the TIPP system features product information and video demonstrations. After
selecting a rack system, the selected components can be printed as a shopping list
for an efficient sales process.

But TIPP is not just for shoppers. Sales associates can use it as a Thule product
training tool while better serving customers. Additionally TIPP gathers usage
statistics which can improve other aspects of the Thule shopping experience. "TIPP
provides unique insight into the products our customers are interested in," Hanson
says, "even if they do not make an immediate purchase."

Thule Inc. Director of National Account Sales Schuyler Horton believes, "TIPP has
been extremely well received by our retail partners and the live-store pilot is
producing excellent results. We are looking forward to deploying the solution to
additional retail locations throughout 2008."

The TIPP Rack Patrol point-of-purchase system will be showcased at Self-Service
Networks' booth (#615) during the KioskCom Self Service Expo, from October 23rd
through October 24th, at the Jacob Javits Center in New York City.

Web Site:

Contact Details: Elizabeth Sulock
Marketing Manager
Self-Service Networks
401.682.3099 x 211
401.682.1108 (f)

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