Named In “Best-for-Kids” Toy List for Holiday 2007
on: October 31, 2007, 9:53 am
Release Author: Zoobies
Release Summary: Award winning, Patented Zoobies get named ASTRA's
"Best For Kids"
Release Body: Provo, Utah 10/31/07 – With
holiday shopping around the corner, parents soon will be searching
for safe, high-quality toys this season. Zoobies™
announced today that their Safari Line have been included on The
American Specialty Toy Retailing Association (ASTRA) “Best-for-Kids”
toy list for Holiday 2007.
one-of-a-kind, annual list recognizing the best play products available
for children is based on input from independent toy store owners
around the country, the “toy professionals”
who spend every day of the year working with parents and
year’s “Best-for-Kids” list recognizes
the best toys available that meet independent toy-store-owners’
high standards of quality, and at the same time encourage free play.
Experts suggest that parents find toys that not only entertain,
but encourage positive, unstructured playtime activities. An American
Academy of Pediatrics (AAP) January 2007 report identified
unstructured play as “important to healthy brain development,”
because it allows “children to use their creativity
while developing their imagination, dexterity, and physical, cognitive
and emotional strength.”
is one of the most important organizations in the industry and we
are thrilled to deatht that they are endorsing our product."
said Ryan Treft, Zoobies™ VP of Marketing.
The toys on ASTRA’s list also earn high approval
ratings from parents and educators by helping reinforce classroom
lessons, teaching sharing and caring, and getting kids active and
off the couch. And, at ASTRA-member stores, parents
enjoy atmospheres that encourage creativity and hands-on play for
their kids, combined with friendly, personal service and expert
advice for a toy shopping experience unlike anywhere else.
‘Best-for-Kids’ toy list reflects ASTRA’s
commitment to the best interests of children, their healthy development
and their futures. What’s more, these toys encourage kids
to drop the game controller or TV remote and get back to the basics
of using their imaginations,” said Kathleen McHugh.
“We think this year is going to be a great one for our
manufacturers and retailers as the public looks for exactly the
kind of service and products they offer.”
The patented Zoobies™ concept is the only
plush animal concept out there that turns into both a pillow and
blanket. Since their launch in February 2007, they have added hundreds
of specialty retail stores in the U.S. and have won multiple awards.
More information can be found at www.Zoobies.com.
a complete ASTRA “Best-for-Kids” toy
list – or to locate an ASTRA specialty toy
retailer near you, visit www.astratoy.org
or call ASTRA at 312-222-0984.
The American Specialty Toy Retailing Association
ASTRA is Leading the Way Through Play by providing
quality products that help children have fun, achieve success and
lead happy, healthy lives. The largest association for companies
in the toy and children’s products arenas, ASTRA
brings retailers, manufacturers, manufacturers’ representatives,
and industry affiliates together to help them achieve their business
goals and promote the growth of the industry by delivering products
that serve children’s best interests.
Details: Ryan Treft
46 N. University Ave.
to previous page...
to home page...
your press releases...