Released on: October 16, 2007, 9:08 am
Press Release Author: Displaysense
Industry: Retail
Press Release Summary: Displaysense, the UK’s leading supplier of retail display products have announced they are to develop a new mannequin with a larger rear end to meet changing demands in the clothing industry and to help promote the image that big is beautiful
Press Release Body: Displaysense already supplies a large variety of male and female mannequins ranging in age, size, abstract and stylistic. In the past 6 months alone, Displaysense has noted the increasing rise in demand for female mannequins with larger posteriors brought on by the changing ethos towards weight and the growing trend against “size zero”.
Displaysense already have female mannequins in stock which are designed around a size 10 body but with a growing population there is a definite need to supply larger mannequins to the UK, a move which has proven popular in the US with their range of larger mannequins.
James Crawford, sales Director at Displaysense was reported to have said “We are developing the larger mannequins due to the change in society’s perception of weight”. He also said, “This time last year everyone was obsessed with the sight of size zero models on the catwalks, but now it seems that curves are back in. It is quite amazing how much power a mannequin can have over the weight conscious people of this country”
Widespread social acceptance of a more curvaceous woman started back in 1992 with the song “baby got back” by the hip-hop artist Sir Mix-a-lot who brought forward the idea that large posteriors were actually an asset rather than something to be ashamed of. Although there is less of a stigma attached to being over weight, there is still a growing problem of anorexia amongst adolescents where approximately 1 in 150 people will suffer from this psychiatric condition and that women are 10 times more likely to have the condition than men according to a recent study on anorexia by easyweb.
The average dress size of a woman in the UK is a size 14 and it is on the increase, but with the change in views on “skinny equals successful” and the growing acceptance from the high street that anything other than a size 10 shouldn’t be alienated against; people are feeling better about their weight and new mannequins should be made to welcome these changes.
The first large bottomed mannequins are expected to be exhibited early in the New Year with the hope that mass distribution can begin during the spring period. It is expected that these larger female mannequins will create quite an impact and if the market research is anything to go by, sales of large size jeans, trousers and shorts are set to go through the roof. Depending on the success of the female mannequin, Displaysense has announced that a male mannequin would be a natural progression for the product later in 2008.
About
Displaysense
Displaysense was established in September of 1978 as a manufacturer
of quality point of sale displays. They have a wealth of experience in design
and manufacturing and have been able to develop their ever growing standard
range of over 1500 displays. The range is now hugely diverse including brochure
and leaflet displays, window mannequins, modular shelving units, exhibition
displays and general display boxes and trays.
Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities.
Displaysense
is a one-stop-shop for retail display products and all shop display, catering
display and exhibition display requirements.
Web Site: http://www.displaysense.co.uk/
Contact
Details:
Displaysense PR Contact:
James Crawford
Displaysense
Unit 5
Raynham Close
Bishop's Stortford
Hertfordshire
CM23 5PJ
United Kingdom
0845 2008139 ext. 20
www.displaysense.co.uk/