Released on: October 23, 2007, 10:22 am
Press Release Author: Spencer Stewart
Industry: Construction
Press Release Summary: Most home buyers begin their search on the internet and now a Midwest based company is taking the online experience to its highest level yet with a virtual tour that looks like a TV show but is only two minutes long.
Press Release Body: PEORIA, Illinois - October 23, 2007 - With four out of five home buyers surfing instead of driving in their initial housing search, there are many approaches being used to showcase homes. The online house hunting experience began with simple still photos followed by dizzying 360 degree virtual tours. Now, online tours are becoming more hi-tech, sophisticated and user friendly.
Longtime
radio programmer, producer and personality Lee Malcolm created
the new 2MinuteTour concept after doing some Internet
house hunting himself. "I've seen the ways properties are displayed
online and thought there might be something missing. We've developed a marketing
tool that will take online house hunting to a whole new level," said
Malcolm. The tour is very personal, complete with soothing music and professional
narration by a friendly guide. No interaction is required. A simple click starts
the show.
Illinois Realtor Michelle Largent-Morse was one of the first
agents to try 2MinuteTour. "It provides a potential
buyer a mini-tour without having to take the time to drive over and look at
it," she said. The sellers of the homes that used the 2MinuteTour
"loved" it, said Largent-Morse.
Tours are linked from participating Realtors' websites. The 2MinuteTour company website, http://www.2minutetour.com is designed to demonstrate the product to Realtors but is available to the general public.
Amazingly, production costs run less than $200 per tour according to Malcolm, who will soon expand to other business sectors. "2MinuteTour will appear on the websites of hotels, tourism bureaus, museums, hospitals, universities and businesses that see the benefit of showcasing their offerings online in the form of a nationally produced TV show...all at a fraction of the cost," he said.
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Notes
to Editor:
2MinuteTour is the brainchild of Lee Malcolm
and his longtime associates, all of whom have spent their careers making slick
commercials for television and radio. Lee's group writes an
inviting script and produces a tasty two minutes of video that goes by so quick
the viewer will want to watch it again. Lee has performed narrations
for films and documentaries across the U.S. and for foreign production companies.
He also broadcast for an entire weekend from a motor home hoisted 40 feet in
the air by a crane. And in public service campaigns he spent time in a lion
cage to raise money for a zoo and was one of the first in the country to get
drunk on-the-air to discourage drinking and driving. He was a co-owner/operator
at Radio Disney in Little Rock and worked for ABC/Cap Cities Detroit outlets
WJR & WHYT. To arrange an interview please contact him at lee@2minutetour.com,
studio@leemalcolm.com, his direct studio line at 309-694-6130,
cell at 309-696-5719 or through www.2minutetour.com
or www.leemalcolm.com
Web Site: http://www.2minutetour.com
Contact
Details: Lee Malcolm
309-694-6130
309-696-5719
Lee@2minutetour.com
studio@leemalcolm.com