Hatsun to put up new Milk Powder plant and commission New Dairies

Released on: November 2, 2007, 3:09 am

Press Release Author: Integrated Brand-comm Pvt. Ltd

Industry: Agriculture

Press Release Summary: India's largest private sector dairy, Hatsun Agro Product
Limited plans to put up a new 60 Metric Tons per day milk powder plant near
Krishnagiri in Tamilnadu. This state of the art plant is planned to be commissioned
by August 2008.

Press Release Body:
Press Release


Hatsun to put up new Milk Powder plant and commission New Dairies

October 31, 2007, Bangalore: India's largest private sector dairy, Hatsun Agro
Product Limited plans to put up a new 60 Metric Tons per day milk powder plant near
Krishnagiri in Tamilnadu. This state of the art plant is planned to be commissioned
by August 2008.

Hatsun procures 1.5 million liters of milk every day from over 6000 villages and
over 4 lakh farmers directly. Hatsun sources the milk covering a 1300 km stretch
from Raibagh in North Karnataka to Tenkasi in southern tip of Tamilnadu.

Hatsun will commission its Dairy at Honnali in Karnataka in November 2007. This is
a full fledged plant with a capacity to process and pack 1 lakh liters of milk per
day. Hatsun has also announced its plans to commission a plant of 1 lakh liter per
day capacity in Madurai by January 2008.

Hatsun Agro Product Limited had its beginnings in 1970, when it started
manufacturing and marketing Arun Ice creams. Incorporated in 1986, Hatsun Agro
Product Limited is India's largest private sector dairy. Arun Ice Creams, the
company's Ice cream brand holds the market leader position in South India and Arokya
is the largest private sector dairy brand in the country. The company places a very
high emphasis on quality and its plants in Tamil Nadu are ISO 9001 and ISO 14000
certified. The plants are also certified under HACCP (Hazards Analysis and Critical
Control Process) and by the Export Inspection Council of The Government of India.
Hatsun is also a major exporter of dairy ingredients to over 25 countries spreading
from Singapore to Canada.

For the half year ended September 07, Hatsun clocked a turnover of Rs. 400.69 crores
which is a 45% increase over the same period last year. Hatsun employs over 2000
people directly.

Hatsun's brands, Arun Icecreams and Arokya Milk are household names in Southern
India. Hatsun has also launched a range of Milk products. Last summer Hatsun made
waves in the market with the launch of the innovative Krd Rys - a ready to eat
pre-packed curd rice.

For Further Details contact: Prasanna Venkatesh, 98409 13939
Editorial queries : Sandhya Raju, 93805 72123 / Venkatesh DK - 98454 50336


Web Site: http://www.brand-comm.com

Contact Details: Integrated Brand-comm Pvt Ltd, Kormangala. Fax: 25520491; E-mail:
venktesh@brand-comm.com Venkatesh DK - 98454 50336

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