deploys Agillic’s Customer Lifecycle Management for Postpaid
on: November 13, 2007, 3:32 am
Release Author: Agillic
Release Summary: One of Denmark’s largest telecoms operator,
Telia, has chosen Agillic to handle their customer lifecycle management
for Postpaid Solution in an effort to increase customer loyalty.
Release Body: Agillic, specialists in customer
lifecycle management, has announced that Telia,
the third-largest telecom operator in Denmark, has deployed Agillic’s
customer lifecycle management
(CLM) for Postpaid Solution. Based on an on-demand business
model, the solution is designed to drive down churn levels and retention
costs amongst Telia’s post-paid subscribers.
Operating in one of the most competitive markets in the world, Telia’s
goal to create growth and maintain profitability is challenging.
Already offering one of the market’s most exciting and innovative
range of products and services, Telia attracts
new customers every day but has been suffering from unacceptable
levels of churn.
"We were looking for a solution that could give us the
flexibility to interact with over 600,000 of our post-paid customers.
We were successfully attracting new customers but wanted to connect
with our existing customers more effectively." said Mads
Neble, Marketing Manager, Consumer Market, Telia DK.
wanted the capability to reward our customers for their loyalty
and understand how we could better communicate and meet individual
and changing expectations to create valued and long-term relationships,"
added Mr Neble.
CLM for Postpaid Solution has provided us with a new way
to communicate with our customers. Having the ability to interact
with all our high value customers on a one-to-one basis –
from a completely hosted solution – has reduced our risk and
cost of ownership."
With Agillic’s customer lifecycle management for (Postpaid
Solution) each subscriber is treated individually according
to personal circumstances. It automatically matches content to customer-driven
trigger points that accurately reflects an understanding of each
customer’s usage, lifecycle position and past history. The
benefit of this proactive approach to customer communications is
that it effectively creates human-like relationships that grow in
strength over time creating unprecedented levels of loyalty.
are delighted to welcome Telia as an Agillic
customer, which further strengthens our presence in the Nordic market"
said Agillic CEO, Mikko Hietanen. "Telia
is known to be an innovative and forward-looking operator, and having
been selected by Telia, it clearly demonstrates
our ability to make a significant impact on the customer experience
thereby reducing churn, increasing loyalty and lowering retention
Specialists in customer lifecycle management, Agillic helps
communication service providers improve individual customer experiences
from acquisition through to maturity, by creating and maintaining
a valued subscriber/operator relationship leading to increased levels
of customer retention and lower acquisition and retention costs.
Founded in Scandinavia in 1999, Agillic has delivered
its unique choice of customer lifecycle management solutions to
a number of leading telecom operators including TeliaSonera, H3G,
Telenor Sonofon and MVNOs such as DixiTel, Gaymobile and Dot.
Serving 100 million customers in 15 countries, TeliaSonera
provides reliable, innovative and easy-to-use services
for transferring and packaging voice, images, data, information,
transactions and entertainment. TeliaSonera is
the leading telecommunications company in the Nordic and Baltic
region, with strong positions within mobile communications in Eurasia,
Turkey and Russia and Spain.
Marketing Communications Manager
+ 44(0) 20 7290 2727
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