Bigmouthmedia
says sex shopping doesn't have to be dirty
Released
on: December 13, 2007, 4:22 am
Press
Release Author: bigmouthmedia
Industry:
Retail
Press
Release Summary: Leading digital marketing agency bigmouthmedia
has taken up the challenge of making adult retailer Coco de Mer
the biggest name in luxury erotic boutiques
Press
Release Body: Leading digital marketing agency bigmouthmedia
has taken up the challenge of making adult retailer Coco
de Mer the biggest name in luxury erotic boutiques.
The
search engine optimisation
agency will spearhead online strategy for the company, whose fashionable
London store boasts a host of A-list clientele. Launched in 2001
by Samantha Roddick - daughter of Body Shop founder Anita
- the firm is already widely credited with bringing a much-needed
touch of class to the world of adult entertainment and has asked
bigmouthmedia
to help take it to the next level.
"This
is an exciting opportunity for us in a very challenging field. They
are a sexy company and we are Europe's sexiest digital marketing
operation, so we seem to be a perfect fit," commented
Lyndsay Menzies, managing director of bigmouthmedia UK.
"Some
companies might harbour concerns over working with the adult entertainment
sector but in this case we didn't hesitate for a second. Coco
de Mer is a vibrant, classy brand, and we're very much
looking forward to building a forward-thinking, mutually beneficial
relationship."
The
deal unites two of Britain's hottest entrepreneurial talents. Roddick
is widely renowned as a businesswoman and role model for young entrepreneurs,
while Leach's remarkable success in international commerce has seen
him tagged as one of the digital media industry's most influential
figures.
With
global sales of adult interest goods and services continuing to
climb, the sector represents a significant chunk of the online retail
market. According to internet analysts Hitwise, adult retailers
account for 11% of all UK web hits and generate an estimated annual
turnover of £3.8bn.
The
latest in a blistering succession of heavyweight announcements and
client wins, the news caps a remarkable year for bigmouthmedia.
Last month Europe's largest digital
marketing agency celebrated its tenth anniversary and global
CEO Steve Leach celebrated a unique hat-trick of
major business awards. Less than a week after clinching the coveted
UK Entrepreneur of the Year title at the
National Business Award and being conferred with the same
accolade by the judges at the National Business Awards for
Scotland, the digital media mogul followed in the footsteps
of Philip Green, James Dyson and
Richard Branson to be crowned UK Entrepreneur
of the Year at the prestigious CBI-backed Growing Business Awards.
Notes
to Editor:
About
bigmouthmedia
Founded in 1997, bigmouthmedia are leaders in digital
marketing, with a team of over 200 staff across 13 offices in 10
countries on 3 continents the company maximizes return and exposure
for major brands online through a variety of fully integrated digital
marketing channels: Search (PPC and SEO), Online
Media Planning, Affiliate Marketing, Social Networking, Brand
Monitoring, Online PR and Web Analytics.
Bigmouthmedia
services big-brand customers globally including: Adidas, Hilton,
British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad
International, Dorling Kindersley, Early Learning Centre, easyCar,
Fasthosts, Jumeirah, Kodak, Canon, Samsung, Starbucks, Top Man,
Debenhams, Which?, Lacoste, Euler Hermes and Wall Street Institute.
Bigmouthmedia
is a Deloitte Fast Growth winner and a 2007 FT Best Place to Work.
The Company was also named the AXA Small to Medium Business of the
Year at the 2006 National Business Awards, with comments from the
judges including: “Successful on a global scale. Impressive,
knowledgeable” and “A real market leading service performed
exceptionally well.”
Web
Site: http://www.bigmouthmedia.com/
Contact
Details: Bigmouthmedia Press Contact (UK):
BIGMOUTHMEDIA LTD
Pamela Brankin
Marketing Manager (UK)
51 Timberbush
Leith
Edinburgh
EH6 6QH
Tel: (+44)131 561 2179
Fax (+44)131 553 6800
Email: pamela.brankin@bigmouthmedia.com
www.bigmouthmedia.com
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