talking food display to help the blind - A message of epic pro-portions
on: December 17, 2007, 3:37 am
Release Author: Displaysense
Release Summary: Displaysense, the UK’s leading supplier of
catering displays and retail display products have announced that
they are looking at developing a catering display that plays a recorded
message when opened
Release Body: Displaysense, the one stop shop for
catering displays and retail display products, are looking to introduce
a glass cake dome that plays a recorded message or slogan when it
is opened. Although this talking food display is still in its concept
stage, it is thought that this message or slogan will help the blind
and partially sighted when they are shopping. The message in the
display could tell a customer what the product is, what would compliment
it, how much this product would cost and even the products nutritional
value if it is for food or drink.
already sell a wide variety of catering accessories and displays
but this talking cake
dome is thought to be a first for the retail environment
and will compliment the range of useful household products designed
to benefit the blind. The message played in the proposed food
display can be re-recorded over and over again, with the message
saved on a small memory card attached to the under side of the display.
Not only does this concept product have implications for the blind,
but large multinational corporations such as Coca-Cola may show
interest if they could get the recorded message to play their well
known jingle as a customer opens up a fridge. Or even an opportunity
to up sell or cross-sell complimentary products, such Pick &
Mix displays in Woolworths promoting 3 for 2 offers.
Whittle, marketing manager of Displaysense said, “This
cake stand concept is a fantastic idea brought about by a number
of customers who regularly have to provide a service to the blind
and partially sighted. We have also contacted the RNIB, who had
a positive reaction to the talking catering display and are supportive
of any product that helps the blind or partially sighted.”
With this in mind, the company have only recently been considering
the possibility of a catering display with a re-recordable message.
Steve then went on to say, “we have unwavering confidence
in this product concept that, apart from the immediate solution
to aid the blind, we can foresee large companies taking an interest
by using it as an advertising tool, right down to a small café
to play a pre-recorded welcome message to customers as they peruse
the food on display”.
issue that has arisen during recent talks is the possibility of
the talking display becoming a disturbance and annoyance to the
general public, much like mobile phone ring tones. Certainly in
the construction of the device, these factors will be considered,
as the audio presentation should only be audible to the recipient
of the message. However, Displaysense will also
include an off switch for retailers and cafes to play their desired
message during certain hours of the day. The message that is stored
on the food display such as a storage
jar or sweet dispenser can be changed and recorded over again
and again and although this product is in early development,
Displaysense have a selection of cake stands, acrylic boxes
and trays available that are both easy on the eye and simple to
Displaysense was established in September of 1978
as a manufacturer of quality point of sale displays. They have a
wealth of experience in design and manufacturing and have been able
to develop their ever growing standard range of over 1500 displays.
The range is now hugely diverse including brochure, poster and leaflet
displays, window mannequins, modular shelving units, exhibition
displays and general display boxes and trays.
works with a large range of clients including, retailers (multiple
and independent), blue chip corporate clients, cafés, bars,
restaurants and night clubs, shop and office fitters, marketing
and promotions companies, designers and architects, product distributors,
exhibition contractors and exhibitors, printers, councils and NHS
trusts, charities, schools and universities.
is a one-stop-shop for retail display products and all
shop display, catering display and exhibition display requirements.
Details: PR contact:
0845 200 8139
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