Genesis Burson-Marsteller Launches Global Public Affairs Offering - Brings BKSH and QGA to India

Released on: December 12, 2007, 12:45 am

Press Release Author: Bhuvnesh Chawla

Industry: Media

Press Release Summary: Genesis Burson-Marsteller today announced strategic alliances
with WPP group companies BKSH & Associates Worldwide and Quinn Gillespie &
Associates to offer global public affairs capability to Indian companies. Genesis
Burson-Marsteller already has a strong public affairs practice in India.

Press Release Body: New Delhi, December 11, 2007: Genesis Burson-Marsteller today
announced strategic alliances with WPP group companies BKSH & Associates Worldwide
and Quinn Gillespie & Associates to offer global public affairs capability to Indian
companies. The practice draws upon an international network of public affairs
professionals to offer integrated multi-market public affairs campaigns across
Washington, Brussels, Hong Kong, China and India.

The alliances were announced in New Delhi by Howard Paster, Executive Vice
President, Public Relations/Public Affairs, at WPP Group. Emphasizing the importance
of these partnerships, Mr Paster stated, "It will act as a two way bridge to help
our international clients ably navigate regulatory environment and policy
developments seamlessly across international markets."

"Our public affairs practice has a team of experts, who have decades of experience
of working with the government, to help companies understand the emerging and often
complex regulatory and policy issues that impact their business," said Prema Sagar,
Principal & Founder, Genesis Burson-Marsteller. "As Indian companies compete in
international markets, our principal partnership with BKSH and alliance with QGA
will further strengthen our ability to provide valuable counsel and reach."

"We help companies find business solutions for a range of issues including foreign
direct investment, policy and regulatory affairs through our campaign framework
methodology. Using ConstellationTM, our proprietary tool, we also help companies
engage with a complex set of stakeholders." said Ashwani Singla, Chief Executive,
Genesis Burson-Marsteller.

The Genesis Burson-Marsteller Public Affairs practice is focused on key vertical
segments such as retail, healthcare, energy, aviation, financial services,
infrastructure and ICT.

About BKSH & Associates Worldwide

BKSH & Associates Worldwide is one of Washington's premier public policy and
government affairs firms. It is ranked by Fortune as one of Washington, D.C.'s
leading government relations companies. Collectively, the company offers decades of
experience in public affairs to both domestic and international businesses. Through
its offices in Europe and with its affiliate, Burson-Marsteller Public Affairs
Practice, the company, when necessary, can call on leading consultants and advocates
across Europe and more than 2,000 public affairs professionals worldwide.

About Quinn Gillespie & Associates (QGA)

Quinn Gillespie & Associates (QGA) is one of Washington, D.C.'s top public affairs
firms, providing strategic counsel, government relations and communication services
to a diverse group of leading corporations, coalitions and trade associations.

The firm brings a bipartisan, multi-disciplinary approach to helping clients tackle
public affairs challenges. QGA was formed by Democratic White House veteran Jack
Quinn and Former Republican National Committee (RNC) Chairman Ed Gillespie.

About Genesis Burson-Marsteller

Genesis Burson-Marsteller is India\'s most respected public relations and public
affairs firm. The firm has 7 offices and a domestic affiliate network that reaches
over 100 cities across the country. Genesis B-M is known for its insight-based
strategies, innovative execution and strong focus on measurement of results.

Genesis Burson-Marsteller is the India operation of Burson-Marsteller
(, a leading global public relations and public affairs
firm. Burson-Marsteller provides clients with strategic thinking and program
execution across a full range of public relations, public affairs, advertising, and
Web-related services. The firm's seamless worldwide network consists of 57
wholly-owned offices and 46 affiliate offices, together operating in 59 countries
across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a
subsidiary of WPP (NASDQ: WPPGY), one of the world's leading communications services

First established in Hong Kong, Singapore and Tokyo in 1973, the Burson-Marsteller
network in Asia Pacific includes offices in Bangalore, Beijing, Chengdu, Chennai,
Guangzhou, Hong Kong, Hyderabad, Jakarta, Kolkata, Melbourne, Mumbai, New Delhi,
Pune, Seoul, Shanghai, Singapore, Sydney and Tokyo; with affiliates in Auckland,
Bangkok, Dubai, Islamabad, Karachi, Manila, Taipei and Wellington. For more
information please visit

For more information visit;,

Web Site:

Contact Details: Bhuvnesh Chawla
Genesis Burson-Marsteller
Tel: 91 124 408-8999
Fax: + 91 124 408-6663

  • Printer Friendly Format
  • Back to previous page...
  • Back to home page...
  • Submit your press releases...