Mediaware Infotech Releases Software for Corporate Advertisers
Released on: December 16, 2007, 11:26 pm
Press Release Author: Prasanth/Meidacompr
Press Release Summary: Mediaware Infotech, one of the leading software company has released AMW - their software module which takes care of all the needs of a MarcCom Dept of any corporate brand marketer from budgets to bill-passing with a lot of automation along the way ,along with online M.I.S.
Press Release Body: Bangalore, December 17th: Mediaware Infotech, one of the leading software company has released AMW - their software module which takes care of all the needs of a MarcCom Dept of any corporate brand marketer from budgets to bill-passing with a lot of automation along the way ,along with online M.I.S.
\"AMW starts with micro-budgeting for advertising, media & promotions. Accepts media plans & estimates data directly from advertising & media agencies. Allows MarCom Managers to approve estimates online - subject to availability of budgets! And accepts \"as executed\" media schedules data. Executes a quick \"reconciliation check\" between original & as-executed media schedules. And this is where it takes an interesting turn.\" says Laxmikant Kulkarni, Manager, AMW Group.
In a standard \"keep-up-with-Jones\" syndrome, major brand marketers are forced to routinely respond to challengers\' hike in ad spends - by hiking their own! So, it should come as no surprise that corporate India\'s advertising, media & promotion budgets have been raising at a rapid pace, especially during the past decade.
\"AMW accepts third party ad monitoring data. With the dual purpose of cross-checking agency\'s as-executed schedule as well as expediting the bill passing process. It reports mis-matches in a statistical format - % deviation by value & volume. For example, if the mis-match is (say) less than 5% by value, a MarCom Manager may decide to pass the entire bill with a noting for future reference. AMW also generates the Purchase Voucher for the Accounts Dept. This can also be integrated with the Accounting Module used by the corporate.\"
\"Today, advertising & promotion budgets sometime exceed PBT. So careful budgeting and even more careful implementation is the need of today. Couple this with tight payment terms enforced by industry bodies like IBF & INS, which calls for prompt bill-passing - and you have a need for extreme automation.\"
Adds Deepak Chheda, Vice President, Mediaware Infotech \"By including \"below-the-line\" activities, AMW automates & captures the entire data pertaining advertising, media & promotions activities. Also available is a module to enter brand sales data for the corresponding period. All this results in rich online reporting for Brand Managers, Marketing Heads & CEOs.\"
Mediaware Infotech is a 12 years old I.T. firm involved in solutions & consultancy for media & advertising. They have ready & customizable software modules for almost all players in the media & advertising chain. Mediaware also offers consultancy services in setting up channels, data analysis, business strategy and technology implementation. AMW is currently being implemented in Parle Products Ltd.