Own Label Bubbly Tops Decanter’s Christmas Poll
on: December 21, 2007, 4:38 am
Release Author: Waitrose
Release Summary: Blanc de Blancs Champagne, a Waitrose own label
bubbly, has beaten all major brands at this year's Decanter World
Release Body: A Waitrose own label champagne
priced at just £19.49 has beaten illustrious champagne houses
including Bollinger, Pol Roger and Veuve Cliquot in Decanter’s
Guide to Festive Fizz.
that supermarket brands can compete against, and beat, premium branded
Blanc de Blancs NV was one of only two champagnes
to be awarded five gold stars.
other, Piper Heidieck Cuvee Rare, retails at almost
three times the price of Blanc de Blancs. Over
146 varieties of bubbly were sampled by a panel of experts in search
of the perfect Christmas
Champagne in the December issue of leading drinks magazine,
Decanter. Waitrose Blanc de Blancs won Gold and
a Regional Trophy for the Best of all Golds, beating major brands
such as Bollinger, Lanson, Mumm, Laurent-Perrier, Tattinger and
Veuve Cliquot at this year’s Decanter World Wine Awards.
Woodward, Editor of Decanter, said, “Champagne
is all about sourcing and blending the best raw materials, so for
a UK supermarket to beat Champenois at their own game is a tremendous
tribute to the Waitrose buying team”.
have also reported that English wine has seen a rapid increase in
popularity this year with sales rising 120% year on year. In fact,
the thirst for home grown grapes has been so great, that during
November, English wine outsold claret, one of France's most famous
wines, on Waitrose.com. English wine specialist
Justin Howard-Sneyd, Waitrose Master of Wine, explained.
wines used to be regarded as the Cinderellas of the wine world –
but now they are taking centre stage, and deservedly so."
He continued, "It certainly looks as though many of our
customers will be toasting Christmas with a glass of English Fizz."
supermarket have special offers on Waitrose
Champagne and are also offering a number of wine
deals over the festive period, so are expecting many customers
to be picking up a bottle of their prize winning Blanc de
Blancs bubbly and some English wine as part of their Christmas
Waitrose is the supermarket division of the John
Lewis Partnership, with 186 branches across England, Scotland
and Wales. The supermarket is synonymous with high quality produce,
and is particularly noted for its wine and beverages and has regular
won award at the International Wine and Spirit Competition
and from Wine Magazine. Waitrose
also strives to promote seasonal produce, locally sourced produce
and organic produce.
John Lewis Partnership is one of the UK's top ten retail
businesses and Britain's biggest and longest surviving example of
worker co-ownership. All 68,000 permanent staff are Partners in
the business and share in its profits - that's why they care about
the customers - and the suppliers - and the future
Details: Waitrose PR contact:
The SPA Way
4 Leathermarket Street
0207 403 6900
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