`Vintage Tales` Sneak-Peek Exclusively at Printpusher com
Released on: January 18, 2008, 8:29 pm
Press Release Author: Printpusher.com
Press Release Summary: NEW YORK - Peter Eaton, former advertising executive, award-winning creative director, designer and art director has put together a rousing collection of 50 stories culled from a swashbuckling career spanning three decades and three continents in the often fast and ridiculous world known as advertising.
Press Release Body: VINTAGE TALES is a whirlwind of people, places and events, many involving fine wines, lunatic nouveau riche clients, jet-setting and some juicy bits of naughtiness thrown in for good measure. What\'s more, the book is a fascinating glimpse into the Golden Age of Advertising when big ideas and creative solutions actually meant something, and when CPAs, CRM\'s and ROl\'s were still anal acronyms yet to be devised by MBA\'s and AE\'s.
Eaton\'s vertiginous journey at various times reads like a sommelier\'s guide, travelogue, character study and textbook example of creative genius at work.
Eaton started out in London and became, at 22, the youngest creative director ever to head up a premier agency, Evenett & Desoutter. Within five years he was co-owner and had established offices in Paris, Munich and the Netherlands. He made many clients very rich, so much so, they stopped returning his phone calls as they had moved to places like Monaco.
In the early eighties, Eaton made the big leap across the pond and dropped into New York after falling in love with the city thanks to numerous stopovers on his way to meet with Boeing, where he was in the process of single-handedly redesigning the entire corporate identity and livery for Britannia Airways a UK airline.
After a remarkably successful but strange tour of duty in LA (where he won a coveted Diamond Echo Award, one of only seven given out since 1927), Eaton resettled in NYC and started his own agency, British American Design. His partner, after sitting through numerous re-tellings of the stories found here, reputedly told Eaton to \"put up or shut up:\" Thus, VINTAGE TALES was born.
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