Amvona Unveils `Amvona Trails(tm)` Contextual Search

Released on: February 27, 2008, 8:19 am

Press Release Author: Amvona

Industry: Media

Press Release Summary: Revolutionary Contextual Search Transforms search experience

Press Release Body: MANSFIELD, MA. - February 21, 2008 -, the leading
online photo equipment retailer, that allows people to discover, view and share
information about both products and media, today announced the debut of its new
platform Amvona TrailsT. This centralized hub is the first dedicated, easy-to-use,
contextual search platform of its kind, and is exclusively populated with media from
Amvona's growing photo sharing community. The approach showcases the vibrant
relationship between striking images found at Amvona, their creators, and the tools
they use.

Amvona TrailsT is updated in real time with media submitted by the Amvona community
throughout the world. The site already includes highlights from top photographers,
collections from emerging talents, and insight into the equipment industry experts
rely on.

"We have been immersed in the singular, inspired endeavor to change how people
search" said Gregory Lemelson Founder and CEO of "Contextual search for
us is about being able to say 'we know a lot about the creator of a given piece of
media, where he or she is from, what their profile is, the products they use, and
the media they created with it'. Technically speaking, Amvona's proprietary method
fuses 'product information' embedded in 'digital media files', to 'social meta-data'
from the Amvona network. Information about the creator exists in our social
network, so there is a foundation layer for the 'social' or 'personal' context.
Amvona TrailsT is the fruit of our long-held belief that e-commerce was a natural
use of such meta-data."

The result is a rich, multi-dimensional, and easy way to enable people to quickly
find top creators, media, or products in "context".

Web Site:

Contact Details: 15 Berkshire Road
Mansfield, MA 02048
Media Contact Information
Kathleen Twomey
Phone: 508-618-0032

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