starter for Emirates in 2008
on: February 5, 2008, 7:26 am
Release Author: Emirates
Release Summary: Emirates Airline wins the ‘The Most Creative
Business Cabin Food & Beverage of the Year’ award from
M.I.C.E Travel, China
Release Body: Emirates, the global airline flying
to six continents, has started the year on a sweet note with the
‘The Most Creative Business Cabin Food & Beverage of the
Year’ award from M.I.C.E Travel, China.
this year, the Meetings, Incentives, Conventions & Exhibitions
(M.I.C.E) China Industry Awards has set out to recognize
the best performers of 2007 in the sector. Finalists were chosen
by a distinguished panel of judges comprised of highly-respected
travel professionals, university professors and online Chinese netizens.
Wei, Editor in Chief, M.I.C.E Travel said: “M.I.C.E.
Travel is the authoritative voice of the MICE industry
in China and the award is commendation for Emirates’
great contribution to the creative F&B services in its business
class by our professional judges and readers. We believe Emirates,
a pioneer of the industry, will make persistent efforts to develop
its creative in-flight services.”
airline’s First and Business Class passengers can order multi-course
meals created by top international chefs from an extensive menu
including stylish sundries such as hot toast and cappuccino coffee
at any time via a phone call to the crew.
Business class passengers are treated to a sumptuous
array of hot breakfasts, pastries, five-course meals and dessert.
Daly, Emirates’ Divisional Senior Vice President Service Delivery
said: “In-flight catering is a source of pride for Emirates,
and we treat our passengers as discerning gourmets. Our passengers
can look forward to the finest cuisines, complemented by beverages
sourced from some of the oldest and best known suppliers worldwide.
We are honoured to receive this award in the most hotly-contested
of all classes – Business. We thank MICE China magazine,
the panel and our passengers for recognizing our commitment to providing
the very best experience in the skies.”
Economy class passengers enjoy five course meals from
hors d’oeuvres and salads, to main courses, desserts and chocolates.
A wide range of 23 special meal varieties are available to meet
religious and medical dietary needs across all three classes. Passengers
also can savour ethnic variations on its 90-plus routes.
July 2007, a US$120 million purpose-built in-flight catering facility
in Dubai caters exclusively to Emirates’
needs. State-of-the-art and the largest of its kind worldwide, the
new facility enables more efficient operations and supreme care
in catering to passenger needs.
more than 350 awards in its kitty across all its operations, Emirates
airline became the first carrier in the world to achieve
ISO accreditation for its in-flight services in 1996.
serves China with 38 flights every week – double dailies to
Beijing, daily to Shanghai and 17 weekly flights to Hong Kong. The
airline will launch its second daily service to Shanghai starting
in February 2008.
About M.I.C.E Travel
Invested in and administrated by Shanghai Tianyu Media Co.
Ltd, M.I.C.E Travel has co-operated with international
institutions in resource exchanging, and is considered an authority
with strong global collaborations. The magazine covers intensive
industry news regarding airlines, hotel chains, travel agencies
as well as outbound and inbound MICE destinations.
Travel targets decision-makers of organizations, mainly
from top 500 companies worldwide and China, well-know travel services,
airlines, hotel and resorts, and Chinese offices of foreign tourism
authorities. The magazine has more than 50,000 VIP readers.
Travel is published nationwide, reaching a circulation
of 88,000 copies per issue
Details: PR contact:
Emirates Corporate Communications
Near Clock Tower
United Arab Emirates
(+9714) 203 2329
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