Annual professional Conference - Experience exchange on Public Relations PR - Readings - 2008 April 10th 2008, Minsk
Released on: February 5, 2008, 4:47 am
Press Release Author: IPR Belarus
Press Release Summary: In the course of PR — Readings — 2008 topics on results and perspectives of interaction of PR and investment will be presented. They will be based on native and foreign experience of PR specialists, specialists in complex communications and strategic management
Press Release Body: Annual professional Conference — Experience exchange on Public Relations PR — Readings — 2008
April 10th 2008, Minsk
Hot topics of PR — Readings — 2008: ęPR and investment: Effectiveness of Public Relations technologies in the system of bringing up investment for businessĽ.
In the course of PR — Readings — 2008 topics on results and perspectives of interaction of PR and investment will be presented. They will be based on native and foreign experience of PR specialists, specialists in complex communications and strategic management:
• PR for investment or investment in Public Relations • Perspective investment in PR strategy and tactics. (What brings better results: Investment in one press conference or PR strategy development for a company?) • PR activities’ effectiveness measurement in the run of state and private organizations’ management • Ways of budget formation for PR strategy realization. Investment distribution in marketing communications domain of an organization • PR support of regional projects and ways of reputation formation (Is it important for regional businesses to create image not only for themselves but also for the region they are located in? Is that always true?) • And other relevant PR topics
ęIn today’s business world competition between organizations is running not in the immediate time but on a forecasts and perspectives’ level. The issue of investment as a form of perspective capital infusion is not only of current value but strategically important in world economy. Here lies similarity of such processes as ęinvestmentĽ and ęPRĽ which means that return on investment (ROI) secures a long-term financial success and brand recognition. This is the cause of interaction between PR and investment being stated as a topic for PR — Readings — 2008 conference:
• How and what to invest in PR in order to raise results’ effectiveness • How to use PR technologies on the way of business’ investment attraction
We hope that this topic will become a fundamental basis for a new turn of dialog between PR specialists and top management of companies on a new levelĽ, — Natalya Gromadskikh, IPR Belarus, Director.
This year foreign experience will be emphasized at PR — Readings — 2008. PR specialists from Latvia, Estonia, Poland and Germany have already confirmed their lecturer statuses.
Among guests and participants of PR — Readings — 2008 will be: • Representatives of appropriate departments and ministries, state organizations that have their own Public Relations departments • First-rate Belarusian companies’ representatives of different patterns of ownerships • PR practitioners from a variety of different backgrounds, press- cutting service staff, professional marketers • Leading Belarusian mass communication media
Organizers of PR — Readings — 2008 traditionally will be Belarusian Association of Public Relations and Institute of Public relations (IPR Belarus).
General information partner of PR — Readings — 2008 — ęArgumenti i facti in Belarus weeklyĽ General on-line partner — TUT.BY, internet portal Information partner — Alfa Radio
Conference Fee — 537.500 BYR/250 у.е. + VAT
• Early bird discount fee before March 1st — (20 %) — 430.000 BYR/200у.е. + VAT • For regular participants of PR — Readings — 2007/2006 — (15%) — 456.875 BYR/250у.е. + VAT • Participation of 2 members from 1 organization — (8% for each participant) — 494.500 BYR/230у.е + VAT
We are looking forward to our meeting at PR — Readings — 2008!