Brand Guru, Paul Miser, Changes Small Business Marketing Forever
Released on: February 4, 2008, 3:11 pm
Press Release Author: Paul Miser
Press Release Summary: Small Businesses can breathe a sigh of relief today, for today marks the anniversary of the "Outsourced Marketing Department" model, a new-age view of marketing processes for small businesses.
Press Release Body: San Diego, CA - Small Businesses can breathe a sigh of relief today, for today marks the anniversary of the "Outsourced Marketing Department" model, a new-age view of marketing processes for small businesses. The once doubted business model is celebrating its 1st anniversary in the small business environment. Brand guru and President of Miser Advertising and Marketing, Paul Miser, known for the creation of the Outsourced Marketing Department, is spending the month of February touting his business model all across the nation with successes like aNewKitchen.com, one of the first to sign on with the Outsourced Marketing Department idea.
aNewKitchen.com has seen a tremendous increase in business through their work with Miser Advertising and Marketing. "Having a dedicated Outsourced Marketing Department working with us, has given us more focus on our companies strategies and service, all while having a stronger brand and marketing message," says Dwight Van Slyke of aNewKitchen.com.
Mr. Miser knows that this slight change in marketing will forever change the way small- to mid-sized businesses will look at marketing. "For the past 25 years, as small businesses have increased in number in the National business environment, everything has changed, but marketing," Mr. Miser says. "Providing these companies a level playing field and a dedicated marketing department to ensure completeness and effectiveness, only allows for more people to realize and chase the ever-coveted 'American Dream.'"
Marketing, being one of the fastest growing and most dynamic business functions, has been a major cause for small business failure. It has recently been found as being the #3 cause of small business failure, behind lack of funding and poor management. The Outsourced Marketing Department model gives small businesses another weapon in their arsenal and increases the likelihood of success. "Providing businesses with the brand foundation and marketing strategy to grow are only the first steps," says Mr. Miser, "the hard part is implementing, executing, and evaluating all the marketing initiatives which is where the Outsourced Marketing Department model is so effective." The Outsourced Marketing Department is here to stay and is ready to grow with the industry and business environment.
Web Site: http://www.MiserAd.com
Contact Details: Miser Advertising and Marketing Paul Miser President 3969 Adams St. #D115 Carlsbad, CA 92008 Telephone: (760) 445-4371 E-mail: pmiser@MiserAd.com