Press Release Summary: CRM as Customer Loyalty in Manufacturing Changes
Press Release Body: According to manufacturing journalist Thomas R. Cutler, in the current issue of Metalworking Production and Purchasing, "In-depth surveys to better understand factors that result in loyalty. According to Lisa K. Scheer, Ph.D. (and Distinguished Professor with the University of Missouri- Columbia, College of Business), "Based on our findings, we strongly recommend that businesses develop strategies that encourage not only salesperson loyalty, but also enhance the company's products and value. Doing so results in loyalty to both the company and salesperson; in the long run, it is good for sales and revenues. Companies that believe they understand loyalty among their customers may be fooling themselves. They may not really understand precisely where that loyalty is directed. Is it to specific individuals who service them and work with them, or is it with the company and its products or brands?"
Hosted solutions such as Salesforce.com address the difficulties associated with deploying traditional client server based CRM (customer relationship management) solutions, but utilization rates have remained low and customer renewals have been problematic. This is the direct result of a business model that does not include the proper planning and coaching required to ensure customer utilization. Regardless of the deployment model (in-house or hosted), there is still a reasonable degree of planning and mentoring necessary for the successful implementation and utilization of CRM.
According to Larry Caretsky, president of Commence CRM, "Few have addressed this requirement with extraordinarily effectiveness, however through the use of a proprietary implementation methodology called STEP (Selling Tools Enablement Program), this measurement of customer loyalty and buying patters can be effectively quantified." STEP outlines the planning and responsibilities required by the customer and ensures a successful implementation and use of a SaaS (software as a solution) CRM solution. This critical training functionality has been missing in the industry and has become a significant differentiator for industrial businesses. Many of SMB companies, while small, have simply outgrown their contact managers and are looking for tools to help them improve sales execution and customer service effectiveness. In order to achieve these improvements, SMB companies require an integrated CRM system that supports sales, marketing, and customer support, while providing better collaboration and disparate system integration. In the past, this level of functionality was too expensive for small to mid-size companies and required IT support. Hosted solutions make this level of functionality affordable, easy to use, and simple to deploy.
"Current approaches are often too vague-only asking "how likely are you to buy these products again or patronize us again? They don't get into why's," according to Scheer.
Commence Corporation (www.commence.com) is a leading provider of Customer Relationship Management solutions. The company's products are designed to provide growing businesses with flexible solutions that leverage the Web to offer an integrated platform for managing sales execution and customer service. Commence supports several thousand customers through a worldwide distribution network, with outlets in North and South America, Europe and Asia.
Commence Corporation www.commence.com Larry Caretsky Marketing@commence.com 1-877-Commence
Web Site: http://www.commence.com
Contact Details: Commence Corporation 200 Tornillo Way Suite 200 Tinton Falls, NJ 07712 732-380-9100