Comodo Announces Usertrust Feedback Mechanism Is Helping Emerchants To Improve Business Results

Released on: February 21, 2008, 8:59 am

Press Release Author: Comodo Group

Industry: Computers

Press Release Summary: UserTrust, the first free and unbiased feedback/rating
platform designed to drive trusted user and merchants interactions, has already been
deployed by hundreds of online merchants

Press Release Body: JERSEY CITY, NJ February 21, 2008 - Companies are evolving their
marketing infrastructure to encompass what Gartner terms as Enterprise Feedback
Management (EFM). This evolving technology and set of business practices enables
centralized systems for the continual collection, management, and use of customer
feedback throughout the business. Comodo, a leading Certification Authority and
security company announces UserTrust, a free platform for eMerchants to help them
manage this critical and highly leverage-able business function. Launched earlier
this year, the UserTrust feedback platform has spread quickly and is now helping
hundreds of eMerchants create more trusted sites through active management of
customer feedback.

Gartner first created the term EFM in 2004 and it has since gained attention as the
next generation of CRM based business intelligence process. Organizations have begun
to realize that greater efficiency can be achieved from leveraging customer feedback
to optimize conversion of new customers, remediate negative customer experiences and
provides important learning for eMerchants on areas where they can improve. Comodo
UserTrust is the only provider of a free feedback technology platform that can span
the broad continuum of customer feedback management. UserTrust allows eMerchants to:

* Capture customer feedback for analysis and future promotional opportunities.
* Manage negative feedback to improve business results.
* Mine data for service or solution gaps to generate more loyal customers.
* Create viral marketing conversion campaigns to attract new customers through
endorsements from existing satisfied customers, (e.g. tell a friend program).

UserTrust gives online businesses a clearer picture of an eMerchant\'s key
constituents, what motivates them, and how customers can be better served, thus
improving results across the entire organization.
Easy integration, easy management and a new UserTrust Site Seal

Comodo\'s UserTrust platform provides an easy to use web-based management portal that
lets eMerchants capitalize on creating more trust through customer feedback.
EMerchants participating in this no-cost program will receive a free site seal,
providing confirmation of their participation in UserTrust. With UserTrust,
eMerchants can incrementally improve business performance through a deep
understanding of customer requirements that emerge through this type of platform.
Built on our proven technology, the UserTrust Feedback platform, scales from one
user to thousands as needs evolve and includes:

* Customer Feedback. Feedback from a single user to thousands can be captured
and analyzed to holistically inspire stronger relationships and greater loyalty.
* Management Portal. Reporting features allow deep analysis of feedback,
optimizing ability to respond in real-time to changing business and market
* Sophisticated Remediation Engine. Create winback programs to transform
existing, negative customer relationships into positive and potentially
profitable ones.

The power of a customer feedback platform is a key strategic advantage to businesses
because it can increase revenue by leveraging the newly emerging EFM business model
which is designed to help convert prospects through better communications about the
site\'s trustworthiness. Since there is no cost to the program, eMerchants gain an
extra advantage by displaying the UserTrust seal because they can convey a
reassuring sense of operational transparency, not easily achieved in the cloaked
Internet environment.

\"We believe that with both businesses and consumers utilizing this platform, we can
improve the Internet,\" Melih Abdulhayoglu, CEO and Chief Security Architect of
Comodo said. \"We can weed out bad eMerchants, reward good ones, and have a better
user experience on the Internet once they are armed with information. UserTrust is
free, and, importantly, consumers will believe in its objectivity because UserTrust
is delivered by an organization that consumers have come to trust.\"

For more information go to
About Comodo

The Comodo companies provide the infrastructure that is essential in enabling
e-merchants, other Internet-connected companies, software companies, and individual
consumers to interact and conduct business via the Internet safely and securely. The
Comodo companies offer PKI SSL, Code Signing, Content Verification and E-Mail
Certificates; award winning PC security software; vulnerability scanning services
for PCI Compliance; secure e-mail and fax services.

Continual innovation, a core competence in PKI, and a commitment to reversing the
growth of Internet-crime distinguish the Comodo companies as vital players in the
Internet\'s ongoing development. Comodo secures and authenticates online transactions
and communications for over 200,000 business customers and 3,000,000 users of our
desktop security products.

For additional information on Comodo - Creating Trust OnlineT visit

For more information, reporters and analysts may contact:
Judy Shapiro
+1 (201) 963-9471

Web Site:

Contact Details: +1 888 266 6361

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