From a Congress Database to an Innovative Marketing Tool for the Healthcare Market

Released on: February 14, 2008, 7:59 am

Press Release Author: Mark Miller, WEFRA Publishing Gesellschaft fuer Print- und
Online-Medien mbH

Industry: Healthcare

Press Release Summary: Initially developed purely as a search engine for medical and
dental events, in the meantime and have established themselves as perfect marketing tools for
the healthcare market.

Press Release Body: Here, medical professionals can search online in over 80.000
events and receive further detailed information about congresses and organisers.
Over 100.000 already use the service. "Initially, we offered this information
service exclusively to medical professionals. Meanwhile we have managed to expand
the search engines possibilities to a perfect marketing tool for organisers and
pharmaceutical companies," explains Andr Oltersdorff, director of new media and
online marketing at the supervising publisher WEFRA Publishing. The carriers regard
themselves as service providers and have set further goals: To integrate the search
engine as a standard service on websites of all innovatively oriented
pharmaceutcical companies and providers so that searching for congresses can be used
for direct communication with medical professionals via the own homepage.
Furthermore, pharmaceutical businesses can utilise a number of attractive online
tools by the means of e-detailing, to interact better with their target group. In
addition, all online services around the medical events are to be covered and
extended: From booking hotels over city maps up to links to according technical

Physicians have to constantly update their knowledge and collect CME credits, but in
the jungle of congress offers, the physician often cannot see the wood for the trees
- too unclear, hardly any information, no surplus. The worldwide largest database
for medical and dental events can help. Here, the medical and dental professional
can find all important congresses. All national and international organisers can
advertise their events free of charge, thus phycisians and congress organisers
profit likewise. "If a provider of medical events wants to be perceived by
physicians, he simply needs to contact us. By publishing in our search engine, he
will be found, guaranteed", adds Oltersdorff.

On the basis of over 50 years expertise and 10 years Internet competence, the
congress databases are not only number one amongst physicians, and also rank at the top of
popular search engines such as Google.

Since December 2007, the 51st edition of the medical congress calendar has been
available over the website. For the first time, the market-leading compendium
contains a considerably higher number of events - a useful CME planning tool for the
physician with 4.400 selected congresses.

Web Site:

Contact Details: WEFRA Publishing
Gesellschaft fuer Print- und Online-Medien mbH
Andr Oltersdorff
Mitteldicker Weg 1
63263 Neu-Isenburg (Zeppelinheim)
Phone: 0049 69 69 50 08 52
Fax: 0049 69 69 50 08 27

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